An explosive growth of internet usage has been seen over the years. The growth of Web designing technologies has come in the wake of high internet usage. The development of Web designing has been rapid since the turn of the century.
Fresh website designing trends are eyed by every Web design and development company in the world to make browsing safe and secure.
Every Web development company has noted the growing acceptance of Flat Design of a site. 2014 saw many sites designed using the technique – Flat Design. Many technological giants – Google, Microsoft and Apple – have already adopted this fresh designing trend.
A few companies are shifting from flash website design development to Flat Design because the latter improves user experience. A smooth browsing experience is important for any online business to experience overwhelming traffic.
Flat design is not something new but created now as a response to other design movements. It is straightforward and flat as the name implies. It’s a way of designing without adding 3D attributes – no shadows, no gradients, no bevels, etc.
It doesn’t mean flat design has no effects at all, it just means that it doesn’t use effects to create depth and dimension. Flat design concentrates mostly on color (solid colors), typography and simpler use of UI elements.
Flat design style is one of the major trends in the web design industry. Perhaps, you are to familiarize yourself with the term, flat designs are a perfect combination of simple interfaces mixed with minimalist layouts in flat colors which are easy for eyes to capture and locate. They are the recent trends in this era of technology which aim to keep designs simple and yet attractive.
In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design.
However, just because it lacks any flashy design doesn’t mean this style is boring. Bright, contrasting colors make illustrations and buttons pop from backgrounds, easily grab attention, and guide the user’s eye. The purpose of minimalistic imagery also contributes to flat design’s functional character.
It’s easy to see an immediate difference between a skeuomorphism and a flat design. Notice how the bigger, solid color blocks are more attention-grabbing and the meaning of the icons can quickly be perceived.
To design an effective flat site, all design elements must be centered on this idea of simplicity.
Solid, vivid colors give aspects the emphasis needed to set them apart in place of illustrative detail; sans serif typography provides a clean, crisp supplement to illustrations; text is concise and to-the-point; UI elements like buttons and links are clear and noticeable.
However, not everyone agrees with the fact that flat designing is applicable for all sorts of websites. Obviously there will be a difference of opinion and I agree that every trend has advantages and disadvantages. So let’s take a look the advantages and disadvantages of flat design.
They are easy to read across different devices like desktops, Smartphones, tablets etc., because simple designs keep the content well placed which is easy to spot. So even if you are browsing a site on your phone, you don’t find it difficult to read the content.
Flat designs are the talk of the town. They have brought in the latest trend which popularizes keeping it simple and attractive. After enjoying the era of 3D effects, flat designs are quite a break from the complicated world. Flat designs are all about uncomplicated visuals.
These designs look so good because they are so clean and impressive. The use of boll colors and geometric shapes are simply pleasing to the eyes thereby taking the user experience on a totally different level.
Flat designs are all about bright and striking colors which are so eye-catchy and alluring. They don’t fail to add liveliness to the site and happiness to the moods of the visitors.
Flat designs showcase typography as they are simple and sorted and there is not much room for distractions. Now it is up to the designer that how he utilizes the benefits of typography making his site better.
There is no doubt that minimalist approach affects the functionality of the website as the main focus of the designers is on keeping things simple because of which they have to make compromises.
Just like any designing technique, flat designs will also have a limited life span. In the present times, they are widely used by the designers but in times to come, designers might opt for something more innovative and long lasting.
It is a challenge to deliver visual messages effectively using flat designs. Though the designs are beautiful and visually appealing but they have serious limitations as well.
It supports very limited designing elements. Use of animations and creative tricks is not incorporated in flat designs which are a big restriction for the designers.
Today, people who are great surfers on internet don’t like websites which contain impersonal web content because they just don’t like to deal with another machine. A content that has the ability to communicate with audience is getting popular.
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