Search Engine Optimization (SEO) makes use of two types of practices: black hat SEO and white hat SEO. Among the two, most websites use the latter technique as it is penalty risk-free, particularly at these times when new algorithms are being launched often. Also referred to as ethical SEO, white hat SEO focuses on organic ranking and relevancy.
Below are some of the latest white SEO techniques that will prove to be vital in your goals to appear in the first page of search engine results, to drive and increase traffic, and to later convert site visitors into becoming regular customers.
Keywords are still valuable at this time but it is no longer enough to make you ahead in today’s content marketing approach. What is important now is that you write content basing on your customers’ needs and wants.
Think about the keywords or key phrases that they will possibly write into the browser when they search for information related to your product or service. In this way, you will be able to offer them content relative to their search, as well as solutions to their concerns.
If you are focusing on local SEO, you should set your eyes on citing the name, address, phone number, and email address of your business on your website. When Google crawls on the references cited on your website and then makes a comparison of the data with external web properties, which include Yelp, Google+ and other listings, it is important that the search engine finds the information consistent on all these pages.
Place your on-site mention close to the sitemap link (header, footer, etc.). Perform citation audit in Whitespark or Yext and check how it appears on Yelp and others.
Quality content is still of high value in SEO but equally important is posting new articles or blog posts because search engines just love to crawl on pages that offer new information. And for this reason, you make sure that you always post new articles on your site thinking that ‘new’ means ‘fresh’. But did you know that an updated content is also considered new?
When you write about a topic a week or a few weeks ago and there’s (huge) development on the story, then go ahead and update it.
As the search for the term becomes popular again, there’s a chance that your content may get the attention of Google because it applies “Query Deserved Freshness (QDF) method to that keyword and checks fresh content about that topic. If it sees that your story has new content, then your page may possibly experience boost in search results.
You provide more opportunities to improve search traffic when you build more landing pages. Not many business owners are aware of this. Of course, a homepage is important part of your site but this should not be the gateway to your site because it is the landing pages that allow you to build relationship with site visitors.
Usually, site guests click links to these pages because these are where they find the information they search for. Search engines also rank these pages because of relevance to users’ searches.
Guest blogging is still in for 2015 and even the coming years. However, there’s a trick for this: build up audience rather than increase backlinks.
What you should do is to look for popular blogs in your niche. Check the social media followers of these blogs. Try to figure out which ones have hyper targeted audience. Take note of the numbers – likes and comments.
Choose to guest post on the blogs that are followed by your specific target market. But before everything else, make your presence felt. Follow them on social media, as well as like and comment their status updates. Share their posts. Afterwards, pitch your ideas to the editors of the blog before submission. Some blogs do not easily accept guest blogs as they carefully monitor quality.
Soon as you get approved, start writing. Keep in mind the value that your story will bring to the readers. You can keep backlinks and keyword density in mind while writing but remember that these should not be your priority. You can consider placing one or two backlinks to your site. Refrain from directing them to your homepage; lead them to a landing page where they can see content that will interest them to your site.
Let your site be listed on online directories and other websites to establish authority on your domain.
This particular SEO strategy will help improve the ranking potentials of your site because of the backlinks and the citations you generated from these listings.
On-page SEO includes optimizing your page title, incorporating Meta descriptions, and creating search engine-friendly URLs.
When writing blog post, include in your page title a term or keyword that you know most users will type in the search box when looking for specific information. This increases your chances of emerging in the search results.
Meta descriptions are the ones that show up when your page is included in the search engine results; hence, you must ensure that you have these in your content.
More important, you must make sure that these include keywords that are, again, relevant to users’ search.
Using search engine-friendly URLs let web bots find your site, index it, and then rank it on the search engine results. Keyword density is another trick in on-page SEO. Keep keyword density to only about 2 to 3% of the article.
Include social media in your white hat SEO techniques. Users, who are also your potential customers, are heavy on Facebook, Twitter, Pinterest, Google+, LinkedIn, and others.
Google ranking factors may not clearly define the extent of help social media provides for SEO, but experts believe that it has great influence on SEO, particularly this 2015 and in the coming years.
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