Every website owner would like to know whether to choose a multi-page website or one page website.
If you ask this question from anyone today, you will get the obvious answer that go for a multi-page website because that’s what everybody out there has.
But are you wondering why you are getting such low web traffic? You are doing search engine optimization, you have a mobile response website, it is integrated with social networks, and you are have changed the layout of the website too just to make it simple, but still things are not going the way they are supposed to?
Maybe having multiple pages in the website is the reason why all this is happening. Wait what? Is that really possible? You must have many questions in your head right now… If a multi-page website isn’t good for attracting visitors then what kind of website is?
What is a one page design?
A new approach is to go for one page design website. What is a one page design?
One page website is the one that has a single page…It does not have any additional pages such as the about us page, services page or any other page. It aims to provide just the perfect amount of information to a reader or visitors so that he can make a prompt decision and act on it. The basic purpose of these websites is to remove all the clutter and let the visitor focus his attention to the most important content there on the page.
One page vs. multi page design
Don’t visitors need extra information when they land on a website? Is one page really going to be enough? These questions might be haunting you. Have a look at the comparison of both these designs and see how a one page design really matter?
Multi page design is particularly chosen for e-magazines, blogs and other news portals. This layout for a website is particularly very crowded. It is a city with complex stress, roads, and lanes. There are obvious chances that a visitor when land on such a website will get lost. You will always be worried whether your visitor was directed to the right page or not.
The biggest problem of all is that a visitor can easily get confused and he won’t hesitate to just close the website. That’s what’s happening with many website owners around and they don’t really understand the reason why the sales are so low.
A multi-page design requires high level of maintenance. If you wish to change a feature or add something new, you are going to have to make changes in each page. It is going to be really troublesome and time taking for you to maintain the website again and again.
Multi-page web design is like a loaded truck, you can’t run fast otherwise you might drop something. That is exactly why the pages take so much time to load. We all know visitors don’t like to wait for a web page to load. You are going to need higher bandwidth for making the pages load faster and in that case, your costs are going to rise too.
Search engine ranking is all what matters when you have a website and you want it to get noticed. In a multi-page design, the links are disturbed among different pages which is why the chances that your homepage will get a higher rank get reduced. You will have to put double efforts on the optimization of your website to get it noticed by the search engines.
One page design is the future now
It uses a story for compelling the visitors. A website is a medium through which you communicate your audience about what you are right? A story is the best way to deliver the intended message and motivate the listeners to take some action. That’s how you can compel your visitors with a one page design. You can create an interactive, captivating and immersive experience to move the visitors to take some action
It is easy to digest. When you land on a website, you typically see navigations on the top, text, icons and images in the body and various other links. This can be a really blunt and scattered experience. A single page website displays the whole story on a single page. It has a simplified design that can take the visitor to center of the stage where all the information is available clearly. A seamless experience is provided because the message is clearly visible to the readier.
Single page design can yield higher conversion rate.It is simple web design that is beautiful and it portrays the story well. All this is enough for providing conversion.
Every website has its own primary objective. In order to generate leads, you need to promote your products, build your online community, compel the visitors to go for download and sell your products and services as much as you can.
These objectives can be best packaged in one page website. It has a simple yet straightforward design combined with the best propelling visuals. It is more focused as compared to a standard website. Conversion rate for one page design has been better and this has proven again and again.
It can provide faster, easier and effective iteration. You can easily make changes on the basis of analytics and feedback of the users. As it is going to be a single page, you can easily make the required changes without consuming much time. You will just have to focus on weaving a powerful story on a single page. You can also work on specific details and make necessary changes to create a satisfying website than before.
It encourages sharing better than any other multi-page website. The bounce rate on one page website is less because the confusing material is already excluded from the website. The visitor gets to know the purpose of the website without roaming around on different pages. That will make visitors spend more time on your website.
It is hard for a visitor to share the whole website on social networks. And visitors don’t like sharing landing pages. But when a single page website has a compelling story which deserves to be shared, a visitor won’t hesitate hitting the share button. This can be an effective sales funnel for a website owner.
A single page website looks great on all devices. That’s because no matter what platform it is, the design will be uniform. A responsive web design can easily fit on all devices. For a single page website, you are not going to get into much trouble of making the layout fit well on various devices.
Now what is your decision? Do you want to keep on letting visitors leave your website because of all that clutter or do you want to go for the trend of single page website?
Keep in mind a single page website does not meant that you dump the information altogether in a single place without thinking it’s useful or not. Both web designs might require same kind of designing effort. You don’t want to choose a cheap approach and end up ruining the chances of success of your website. Pageless design seem to be the future of the web now. Don’t you want to tap onto this opportunity to generate more leads?
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