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Guest posting has always been one of the most effective Internet marketing tools businesses have utilized to widen their customer reach. It may not be as well-used as other Search Engine Optimization (SEO) tactics and other Social Media Marketing (SMM) techniques but it definitely helps businesses earn the exposure they need to grow in their specific niche. It has bridged gaps between businesses and their target markets and helped business owners build their brand and network channels which will in turn create more opportunities through online visibility. Guest Posting is Dead? When Posts Lose Effectiveness That was case until, Google’s very own Matt Cutts, infamously declared that guest posting is dead. With numerous advantages derived from guest posting, how can one assume that it is now a dead–end practice? A lot of discussion arose from Cutt’s statement, each missing the whole point why those words… Click To Tweet A lot of discussion arose from Cutt’s statement, each missing the whole point why those words came about in the first place. The effectiveness of guest posting lies on the initial objective of the guest post itself. If it’s meant to share and broaden the business’ marketing channel while producing quality and informative posts, then by all means it is still effective. The only time that a guest post loses its credibility and ultimately its effectiveness is when it’s solely used for link building (which is not necessarily a bad thing) and then coupled with low quality, thinly thought contents. It no longer serves it purpose of being a legitimate promotional tool. Instead, it just becomes filler to a website disguising as an informative one. In relation to these thoughts, can lackluster guest posts do more harm than good to one’s business? In a way, as Google sees it, it will. Low quality, uninspired guest posts are no way different from spam. And in today’s digital marketing landscape, nobody wants to be associated with spam. Spam-like guest posts play it safe with the system but in due course affects the site’s credibility, audience loyalty and most importantly search engine ranking. However, this can still be turned around to one’s benefit. How to Make Guest Posts Effective As with SEO, content is king. And you can definitely create guest post content which follows the guidelines mentioned above. Here is how it’s done: Start by crunching high quality, original content that people would actually want to read. Make sure that your guest posts are insightful and at the same time engaging to your target audience. One should altogether step away from the notion of link building with guest posting and focus more on quality sites and better content. Although the content is ultimately made for the purpose of earning a link back to your website, it should not be accomplished by simply creating content that are not well thought of and does not benefit the reader in anyway. Be a voice of authority in your niche to gain exposure and build credibility. This is similar to building a brand except that you will build your personal reputation as a contributor of content related to your business. For example, Pat Flynn is well known in the passive income department. He is able to sell products and services by being an expert in this field. People trust what he says, hence, they trust what he sells as well due to his positive reputation in his chosen niche. Lastly, cultivate a relationship with effective guest post partners that share the same networking and marketing objectives as you do. That way, you can immediately filter those who practice repetitive, spam-like posting before they can harm your site. And if you must link, opt to link to other sites (and not just your own) if this will be beneficial to your reader. Don’t link to websites which post poor quality content or spam. Earning a link from such sites is not worth it if it tarnishes your reputation and penalizes your site in the long run. We all know that Google punishes sites with low quality content as well as websites which link to them. How to Find Guest Posting Opportunities There are actually countless websites where you can publish content with a link back to your website. A simple Google search with related keywords such as the search terms, “websites offering guest post” will lead to a search result showing the actual websites accepting guest posts or blog and forum posts with a list of such websites. However, not all of them are relevant to your business. Hence, you need to filter the list in order to find websites that are related to the product or service you are offering. Afterwards, you may start contacting the shortlisted websites. In most cases, the rules and guidelines when it comes to acceptable posts are included in such sites. So make sure to take note of the instructions. Otherwise, your post will be rejected sadly due to technicalities. Your chances for seeing a published post will increase if you personally connect with the blog or site owner. You may add them through social media sites particularly LinkedIn, where professionals and businesses find potential partners amongst individuals and companies on the site. Even popular social media sites like Twitter is a good place to connect with people. Hire a Third Party Service If you have no time to scour the web for guest posting options or to even write the actual content you will pitch, you may always hire third party persons or agencies offering this type of service through freelance sites. But in case you do entrust your guest posting needs to someone else, make sure to follow through every step from the sites they chose for guest posting to the actual content they will post. This is to ensure that your site is linking to highly reputable websites and the content used is of high quality. Conclusion: Guest Posting is Not Dead And so when one ask again, is guest posting dead, the answer is no. It is still an effective strategy to build a business’ brand, increase its market reach and refer traffic provided that you are still dealing with top notch quality content relevant to your business’s target niche. Related posts: Is Link Building with Comments and Forums Still Relevant Nowadays? 8 Latest White SEO Techniques that Works for Your Website Social Media Relevance to Search Engine Optimization Choosing your domain name. What’s good for your business and visitors.
Every Internet marketer knows that MailChimp is on top as an email marketing service or software. Millions of people use this service to send more than half a billion emails all year round. Initially, marketers can use the software for free and can send thousands of emails for more than a thousand users. Some of the best reasons why MailChimp is used are; to send professional and high quality email to your target customers or audience, analyze as well as measure the results, and to develop an email listing. Email is one of the most cost effective means of communicating to customers and even prospects. What MailChimp and Other Similar Software or Service Can Do To Your Business This kind of service will help you send top-notch, very attractive HTML and plain emails to your listing that utilizes pro-forma templates which you can personalize to suit your business branding as well as design and style preferences. With the help of embedded drag and drop features, you can create very interesting email as if it is done by a professional. One can customize the emails such auto–inclusion of names in the body of the emails and inserting variable information such as product or an event. Most importantly, MailChimp lets you see who opened your targeted emails and the links that these users or customers clicked on. With this, you will be able to determine which part of your email marketing works and which ones are not working. In terms of building an email list, here’s what it can do. The software will let you create sign-up forms and have people subscribe to your own mailing list. It can create multiple forms and mailing lists. With that, you can sign up customers in many different mail listings catering to different products, services, and interests. It also has an Auto response mechanism where people who signed up will receive follow up emails. Why Look For Alternatives? MailChimp has inherent issues such as expensive to maintain and there are more affordable alternatives that offer similar features and services as well. In some cases, some users find terms and conditions of use of MailChimp quite rigid; thus, they are suspended not just once but many times. Other marketers want redundant campaigns; hence, they are looking for an email service which also provides SMS service which MailChimp doesn’t have. What are the Best Alternatives Then? When confronted with issues like those, here are some excellent alternative solutions: Constant Contact – this is probably the most well-known alternative especially among small business owners and marketers. It has competitive pricing. Many users found out that this service really delivers as it offers educational input about email marketing and how to use the service effectively. One can watch on-demand webinars and live discussions as well as other learning resources. Its unique proposition is that it has 400 templates organized according to function and industry. The major downside is that you cannot test effectiveness of email marketing in this service because it has no split testing feature. Get Response – another very popular alternative as it is rich in useful features. The most important beneficial features are; 5 split testing, QR code generator, and a landing page creator. The downside is that it comes in cheap; thus, it looks cheap. However, the templates are not that difficult to tweak. Aweber – if you do not have enough time to focus on your email marketing campaigns, Aweber is the ideal email solution especially for small business marketers. It has a very large collection of 700 templates which can only mean that you can avoid customizing your own email. It also has 4 split-testing. One issue that users have to contend with is that this email marketing software or provider is quite demanding because when you upload your list, you have to confirm with your customers when it comes to subscribing to your list. SendinBlue – if you want to have a very flexible pricing structure, this email service comes with 8 pricing plans which also includes the free trial version regardless of your business’ size. It has one of the easiest ways of uploading contact lists. The biggest headache email marketers found in this service is that the template calls for embedding social media share buttons in the email even though you are not using some of the social network platforms. Infusionsoft – this is good for a small business searching for email marketing service that is integrated with some CRM features and ecommerce functions. On top of these amazing features, it also has a drag and drop campaign builder that makes visualization of your automatic campaign very easy to achieve. The service provider also provides instructional programs to help customers use and maximize Infusionsoft features. However, this email marketing service has no split testing and can be expensive as more features require payment. There are also users who reported that Infusionsoft report generation is quite complicated. Campaign Monitor – if you want aesthetics in your email marketing campaign, this is the best tool you can have. It is embedded with drag and drop Email and newsletter editor, mobile and web ready templates (HTML), analytics, and social integration as some of the amazing features of this email marketing system. The downside is that email creation is quite complicated due to HTML editing which requires users to have HTML knowledge. IContact – is ideal for business with small email listing and this is due to the fact that it’s’ most expensive pricing structure is limited to 5000 contacts only. Its most amazing feature is the Message Coder as it allows users to customize email templates despite limited knowledge on HTML. The downside is that the user interface is quite cluttered. These are the best alternatives to MailChimp. Of course, the list is subject to individual opinions. However, the above alternatives are some of the most popular and widely used MailChimp alternatives email marketers are familiar with. Remember that they key on choosing which email service to use boils down to identifying your customers, objectives, frequency of emails, type of emails to send, and the features you need. Related posts: What is the Best among the Top 7 Most Popular Ecommerce Platforms?
Most of us probably did not know that the first electronic commerce transaction occurred in the NetMarket website way back in 1994. Since then, e-commerce has turned to be one of the reasons why people go online in order to do different things related to it such as buying, selling, performing financial transactions that are available for commercial purposes over the Internet. At present, a lot of options are readily available in full and large scale ecommerce applications and solutions. These solutions and applications include features like hosting to open sourcing, add-ons, JavaScript, widget, and many others. The choices can make your head spin. In this regard, it is just right to be informed about the many popular ecommerce platforms and its advantages and disadvantages for your digital enlightenment. Open Cart One of the most popular open source ecommerce platforms and is based on PHP or Hypertext Preprocesser e-commerce solution for online traders is Open Cart. This platform is excellent for start ups and if you need greater speed to market as it is enhanced with very powerful ecommerce tools like shopping cart and you only need minimum investment to use this platform. Advantages: Since it is an open source platform, it does not limit the number of users Have communities of support Supports multiple languages and currencies Includes numerous add-ons and plug-ins Embedded with templates to add products Even non-programmers can maintain the platform Disadvantages Documentation support is not so comprehensive There are reported difficulties during installation process. Magento This is probably one of the oldest ecommerce platforms. It is used by large ecommerce websites due to many arresting features such as being an open source platform and you can download it free of charge. As it is an open source ecommerce solution, programmers can modify the source codes and introduce more features and functions either by installing or creating plug-ins or add-ons. Advantages: Ability to handle multiple stores and multiple websites and you can manage customers and sales in one database It has multi-currency and multi-language support, shipping, order management, international support and many other features. It can be used regardless if your business is small, medium, or large as you can scale and customize it based on the size of your business and other requirements. Search engine friendly due clean tags, URLs, and description of keywords. Encourages customers to order more items due to Cross-Sells and Up-sells features. Disadvantages User interface is not that great even though it is loaded with features and add-ons. Probably due to overloading of features, the performance of this e-commerce platform tends to be slower and you need to fix it from time to time. You need to hire experts to create more complex and layered coding when you want to customize it. Since it is PHP based, it needs a large memory and server dedicated for it alone. SpreeCommerce Another open source and can be downloaded free and customized when needed is SpreeCommerce. However, you need to pay for hosting and gateway fees. There are no transaction fees involved and it supports all usable merchant gateways. Integrated features are supported by Wombat which is an ecommerce operating system of this platform. This platform is fast becoming the standard when it comes to open e-commerce solutions. Advantages: It is loaded with very attractive templates that are easy on the eyes of the customer and of course your ecommerce administration. Very clean codes; thus, search engine friendly too There is excellent documentation on the website. Disadvantages Since it is hosted by Ruby on Rails, it is more difficult compared with PHP/MYSQL based ecommerce platforms especially when there is sharing of platforms involved. It has few extensions; thus, you end up with fewer products to load and fewer stores to manage in this ecommerce platform. VirtueMart This is an open source ecommerce platform and designed to serve as an extention for Joomla or Mambo CMS (content management system). It is PHP based and needs MYSQL data base management for storage. It is suitable for low to medium sized websites with between low to medium levels of traffic. Some of its amazing features include unlimited number of categories or products, provides catalogue mode, multiple pricing, and allow usage of different payment modes. Advantages Since it is an extension or a plug-in, it is easy to install and customize. Less demanding compared with other open source platform and easy to set up a store in seconds and less hosting requirements. There is huge documentation that you can use extensively when problems occur. It is SEO friendly, supports multi-languages and currencies. Disadvantages Not enough premium features compared with other ecommerce platforms Fewer add–on templates; thus, customization is limited PrestaShop PrestaShop is used by more than 125,000 online stores and with a community support of over 350,000 members. Indeed, this is a very popular ecommerce platform considering that this one just started in 2007. This is a good platform for start-ups; however, many experienced programmers are lured into this platform too. It boosts of quality features such as automated email follow up, SEO optimization, catalogue management, mobile themes, multi-payment options, international shipping, recent product views, and promo tools like coupons and vouchers. Advantages Easy to install and customize At 5.5MB, it is compatible for users with slow Internet connections. It has an official store where one can buy modules and themes to enhance your online store. Not so much on technical terms; thus, user interface is very good. Free to use and no transaction fees Disadvantages The modules and themes are expensive to buy. It still doubtful if this one can support a multi-store. Not good for large scale e-commerce activities Design attributes are not that good and not attractive Woocommerce This is the ecommerce counterpart of WordPress. Thus, if you can easily install WordPress, then you can do the same with this platform and it is free also. This has become a very popular ecommerce platform due to its high level of usability and functionality, ease of use, and flexible customization. Web developers and designers can have total access to source code which can provide unlimited options in terms of function and design customization. As an open source platform, you get basic features like shopping cart, marketing tools, database management features, and among others. Advantages It features an easy installation process. Supports unlimited products and categories Hundreds of design themes to choose from Shipping and payment options can be altered. It has email marketing features. Lots of marketing plug-ins like a Facebook Store SEO friendly ecommerce platform Disadvantages Lack of high end store ecommerce features You have to buy when you want additional features. No comprehensive documentation support Shopify This ecommerce platform is free to use for 30 days and once the free trial is up, you can buy any of their available plans which will cost you anywhere from $29 for basic plan and $179 for the diamond plan. This is one of the most popular ecommerce platforms with over 150,000 stores using it. This could be due to its robust features which allow adding tags, page titles, and URLs for SEO, multiple product supports, multi-tax options, easy shipping rates configuration, multiple payment options, multi-language support, and statistical data on your dashboard for example. Advantages Does not need high level of technical expertise to manage the platform Easy to install with more than 100 templates to chose from to begin the installation process. It offers affordable rates as the cost will only start at $14 per month. It has community support and team of online support ready to serve clients 24/7. It is SEO friendly and loaded with effective marketing tools. Disadvantages High end features comes with their most expensive plan. For example, you have to pay additional $20 if you want to embed your store with real time shipping features. Theme updates are not free and you have to pay for it; otherwise, you will not get the update and the upgrade that goes with the update. You need to spend more when you build an online store application and add more stores for example. Thus, you have to check things that come along with your subscription plan. No detailed reports or statistics once the 90 day trial ends and you have to upgrade to Pro or Unlimited plan if you want to have these reports and statistics. It does not come with a built in email or newsletter system. So what is the best ecommerce platform? Clearly, there is no such thing as a perfect ecommerce platform. Each has its own strengths and weaknesses. The process of selecting the right platform depends on many factors such as number of stores, online coverage, product and category mix, payment options, scale of business and its operation, just to name a few. Related posts: What To Ask Web Design Services Company Before Placing An Order Why a business needs a mobile friendly website? 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However it’s not always recommended to change theme on our WordPress site on-the-fly, but this might be required sometimes, in order to stay in the game. Clumsy, badly designed website with elements that rather scares than are eye catching, can lead to mass evacuation of your site’s visitors. Nobody would like to experience that, neither You, right? So if you cannot or simply don’t know how to do it, then we can definitely help here. What more, we would be able to tweak installed theme to met your requirements and to put content you already have. Tweaks are essential most times as templates tend to be general, therefore they don’t work on ‘one size fit all’ basis. Please take a while to see what we handpicked and why this and not other themes for WordPress are worth your money and consideration. 1. Starry – Creative & Easy WordPress theme The reason we’ve chosen this theme is its clarity, easy installation, responsive desigh and support for latest WordPress (4.1 in this case). Also this template has flat design, something that we think will rock Internet in 2015 even more. Eye catching design and big images are amongst the feature that will also catch your visitors and with help of good content, make them stay longer on your site. What’s more there is more tricks in Starry sleeve than you might think. Try to move mouse over sky and you’ll see a nice surprise. If you liked this theme, then there is link you need. 2. Bon Appetit – Premium Restaurant WordPress Theme Bon Apetit to very elegant, responsive theme built around HTML5 and CSS3 technology and spiced with WordPress. The most important factor that led us to this choice are brilliant images and most important reservation module out of the box that is very usefull for making a booking. Of course this template will mostly appeal to restaurants, but with few tweaks cafes and other food service establishments can benefit from it. As before latest WordPress support is a bonus, and events section beside Chef recipe is a no-brainer. Cross-Browser Compatibility with FireFox, Safari, Chrome, IE9 and above helps you avoid issues with different browsers. Thanks to Parallax and Video Background this choice is easy winner here in this category. Liked this theme, then use this link to buy it.3. NanoMag – Responsive WordPress Magazine Theme NanoMag is a proposition for those of you with massive amount of content, that have to be provided in a ready meal fashion. Yet again as a must we wee here responsive design, 6 front page compositions amongst easy to use theme options and home builder. Provided Translation file on the other hand make NanoMag theme that appeal to non-English speaking users. Chicken Curry served in a nice form and with poppadoms included. If this theme hit your spot, then head here to buy it.4. My Countdown – WordPress comming soon, under construction website, landing page template There are times when either before we have our WordPress site ready, or when you get your fresh template ready, you may need comming soon page. This one template should just be fine for this reason. Nice looking, with social bookmarks and e-mail notification will remind your visitors to come back when you’ve done. What we also liked is that this template lets include latest news and has separate contact us page with map and other useful informations. If My Countdown ticked your boxes for template you need then use this link to buy it. It is worth to mention that this template can be bought as standalone or part of package which lets you get other themes for a bit dearer if you need one after. 5. Aloxo – Responsive WooCommerce Theme For those of you who already have or consider e-commerce website Aloxo will provide clean consistent design with pleanty of options. Well planned position of sections combined with Visual Composer for non-geeky users (with addition to one click install), and sales counter are rock solid features we’d choose for our WordPress theme. If you share our opinion, then don’t hesitate and buy this theme here. So here you go. Five themes / templates that should cover landing (coming soon) page, magazine, e-commerce shop, restaurant (catering) business and one that has more less general use. WordPress became more than blogging platform, what you can see here. With right themes and plug-ins chosen can do literally everything,therefore compete with best CMS platforms out there. Opposite to Joomla which seems to reach dead end, WordPress is doing fine and receives updates on regular basis. Hopefully you’ll like our choice of themes for this month, and we’ll try to find as good if not better for you next month. Related posts: 🎯 Best Dupal templates April 2015 5 best Joomla Templates for march 2015 SEO predictions trends and your plan in 2015
Every website owner would like to know whether to choose a multi-page website or one page website. If you ask this question from anyone today, you will get the obvious answer that go for a multi-page website because that’s what everybody out there has. But are you wondering why you are getting such low web traffic? You are doing search engine optimization, you have a mobile response website, it is integrated with social networks, and you are have changed the layout of the website too just to make it simple, but still things are not going the way they are supposed to? Maybe having multiple pages in the website is the reason why all this is happening. Wait what? Is that really possible? You must have many questions in your head right now… If a multi-page website isn’t good for attracting visitors then what kind of website is? What is a one page design? A new approach is to go for one page design website. What is a one page design? One page website is the one that has a single page…It does not have any additional pages such as the about us page, services page or any other page. It aims to provide just the perfect amount of information to a reader or visitors so that he can make a prompt decision and act on it. The basic purpose of these websites is to remove all the clutter and let the visitor focus his attention to the most important content there on the page. One page vs. multi page design Don’t visitors need extra information when they land on a website? Is one page really going to be enough? These questions might be haunting you. Have a look at the comparison of both these designs and see how a one page design really matter? A smooth journey: When a visitor lands on a website, he would like to take the straight driveway for getting what he wants right? That’s what one page design can offer. The visitor would remain focused while browsing. He will find the information he had been looking for without moving onto different pages to reach to the desired information. A multi-page design on the other hand is a tangled journey. Visitors often get astray or they don’t really find what they had been looking for. That’s a major contributor in driving traffic away. A happy user experience: A multi-page website of course is a combination of different pages and a user might have to click through many pages to access the information he wants. This can be really time wasting. On the other hand, one page design makes information available with just a simple click. It is the beauty and simplicity of the one page design that the visitor sees everything displayed at one page and he does not have to keep on clicking for information. It can be a plain and happy user experience. Quality at its peak: For a website, quality matters more than quantity. In that case, one page design is all that you need. If you only have a single child, you will give all your attention to him/her. Same is applied in case of one page website. All your creativity will be absorbed in this single page. But in case of a multi-design website, you will need lots of creativity. Each page will demand your attention and you might not be able to add quality in each of them. What are the troubles in a Multi-page design? Multi page design is particularly chosen for e-magazines, blogs and other news portals. This layout for a website is particularly very crowded. It is a city with complex stress, roads, and lanes. There are obvious chances that a visitor when land on such a website will get lost. You will always be worried whether your visitor was directed to the right page or not. The biggest problem of all is that a visitor can easily get confused and he won’t hesitate to just close the website. That’s what’s happening with many website owners around and they don’t really understand the reason why the sales are so low. A multi-page design requires high level of maintenance. If you wish to change a feature or add something new, you are going to have to make changes in each page. It is going to be really troublesome and time taking for you to maintain the website again and again. Multi-page web design is like a loaded truck, you can’t run fast otherwise you might drop something. That is exactly why the pages take so much time to load. We all know visitors don’t like to wait for a web page to load. You are going to need higher bandwidth for making the pages load faster and in that case, your costs are going to rise too. Search engine ranking is all what matters when you have a website and you want it to get noticed. In a multi-page design, the links are disturbed among different pages which is why the chances that your homepage will get a higher rank get reduced. You will have to put double efforts on the optimization of your website to get it noticed by the search engines. One page design is the future now It uses a story for compelling the visitors. A website is a medium through which you communicate your audience about what you are right? A story is the best way to deliver the intended message and motivate the listeners to take some action. That’s how you can compel your visitors with a one page design. You can create an interactive, captivating and immersive experience to move the visitors to take some action It is easy to digest. When you land on a website, you typically see navigations on the top, text, icons and images in the body and various other links. This can be a really blunt and scattered experience. A single page website displays the whole story on a single page. It has a simplified design that can take the visitor to center of the stage where all the information is available clearly. A seamless experience is provided because the message is clearly visible to the readier. Single page design can yield higher conversion rate.It is simple web design that is beautiful and it portrays the story well. All this is enough for providing conversion. Every website has its own primary objective. In order to generate leads, you need to promote your products, build your online community, compel the visitors to go for download and sell your products and services as much as you can. These objectives can be best packaged in one page website. It has a simple yet straightforward design combined with the best propelling visuals. It is more focused as compared to a standard website. Conversion rate for one page design has been better and this has proven again and again. It can provide faster, easier and effective iteration. You can easily make changes on the basis of analytics and feedback of the users. As it is going to be a single page, you can easily make the required changes without consuming much time. You will just have to focus on weaving a powerful story on a single page. You can also work on specific details and make necessary changes to create a satisfying website than before. It encourages sharing better than any other multi-page website. The bounce rate on one page website is less because the confusing material is already excluded from the website. The visitor gets to know the purpose of the website without roaming around on different pages. That will make visitors spend more time on your website. It is hard for a visitor to share the whole website on social networks. And visitors don’t like sharing landing pages. But when a single page website has a compelling story which deserves to be shared, a visitor won’t hesitate hitting the share button. This can be an effective sales funnel for a website owner. A single page website looks great on all devices. That’s because no matter what platform it is, the design will be uniform. A responsive web design can easily fit on all devices. For a single page website, you are not going to get into much trouble of making the layout fit well on various devices. Now what is your decision? Do you want to keep on letting visitors leave your website because of all that clutter or do you want to go for the trend of single page website? Keep in mind a single page website does not meant that you dump the information altogether in a single place without thinking it’s useful or not. Both web designs might require same kind of designing effort. You don’t want to choose a cheap approach and end up ruining the chances of success of your website. Pageless design seem to be the future of the web now. Don’t you want to tap onto this opportunity to generate more leads? Related posts: Flat web design – what is it and why it is the next big thing? 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Search engine optimization, also known as SEO is the process of marking the visibility of a website in a search engine. Well-designed SEO will make your website prominent for search engine algorithms and this task can be done by using many techniques adding search engine friendly elements to the website is one of them. Improving website rank is a huge advantage when it comes to the online business. You have to remember that just because you are ranked high in the first page of Google it doesn’t mean that you are going to see results. You may rank well for a term that isn’t ideal for your business. Although you appear in top results and get a ton of traffic, your website visitors will realize that your company is not what they are looking for. Then you won’t be able make any money off of this traffic. Making your website right on the money and also getting into top results will be the best thing anyone can do. There are lots of ways that you can improve the SEO of your site. There are two types of SEO. They are, White hat SEO Black hat SEO White hat SEO uses techniques and methods to improve the search engine ranking of a website. Black hat SEO finds weakness in the search engine algorithms to gain high ranking for a website. While white hat SEO provide results that can last long, black hat SEO sites can get banned eventually. Some of the white hat techniques are to provide quality content, provide proper titles, Meta data,… Click To Tweet Some of the white hat techniques are to provide quality content, provide proper titles, Meta data, keyword research and use of effective keywords, whereas some of the black hat techniques are hide content, Meta keyword stuffing etc. In 2015 SEO will go further and further, into a more technical dominion. With old versions of Google search algorithm when someone search something, it would identify strings of letters as words and Google would look for those words in context on the web. Other than identifying words and phrases, new versions of Google’s algorithm will find the intentions of the user and try to match the results that are most relevant for those intentions. This is one of the fundamental rules you have to obey and that is why your SEO practices will have to be renewed according to that. Another important factor when it comes to new SEO reality in 2015 is how to provide search friendly content and how both users and machines are going to access that content. In addition you should be able to provide worthy user experience for all devices. Devices such as smart phones, tablets, desktops and also wearable devices. With the powerful real-time social analytical tools, you can now change your strategies in seconds and respond to data. There is still a trend where people are trying to be in the top of the Google search results rather than using another search engines like yahoo or Bing. In my opinion it is much popular and user friendly than other search engines due to simplicity and relevant results. That’s why SEO writers are trying to get to know the algorithms which Google uses and write appropriate SEO content according to that. Later in the article I will explain new technologies that have come already and some technologies that will come in the future. Rather than depending on the last year technologies / devices, it is important to be ready or change your SEO approach for upcoming technologies and devices. Everyone knows that Advertising is a competitive business. 2014 was a great year for advertisers, because of the new technologies which came rapidly. There will be even more new technologies in 2015 and that means more competition in advertising field. It’s even more important than ever to be in top shape. Otherwise, in 2015 your traffic will drop off and might corrupt your digital business. Exploring SEO in other search engines Optimizing for search sites other than Google can be important. It is because that Firefox has made Yahoo as their default web browser, Internet Explorer using Bing as their default search engine, Siri is using Bing for search and Facebook launched an ad network. In 2015, other than paying attention to the Google’s latest algorithms, website administrators / business owners should pay attention about other search engines as well. Long-tail keywords Some users use short keyword phrases to search for something in a web browser, but most of the time that leads them to frustration. It is because that a single word can have different meanings. For an example if searching for apple can mean either apple the fruit, or apple the company. That’s why it is important to use Long-tail keywords for more specific or competitive searches. Most of the users are typing long and more specific keywords to get results they want. Click To Tweet Most of the users are typing long and more specific keywords to get results they want. Website admins or moderators (with business owners in mind too) needs to understand what exactly their customer are looking for. In order to be able to meet that demand they can utilize long-tail keywords which will cut down on the completion, thus targeting customers with particular product or search term in mind. Using long-tail keywords is called LSI and LSI stand for Latent Semantic Indexing. LSI takes different forms of certain words and related terms and use them in the content. As an example if it’s about laptops we can use words like computer, notebook and other words related to laptops. Mobile will be king In the past few years mobile internet usage has been a big trend and it doesn’t seems to be changing in 2015. Because of the competitive market of mobile phones and also the new technologies that it brings to people, mobiles phones usage have been risen to its tops. Mobile traffic is foretold to pass normal web traffic by 2015, and because of this mobile user experience cannot be ignored by the online marketers. This means mobile searches will take over desktop searches this year. Developers should ensure that the content can be accessed by mobile device and not only by desktop PC. Also a mobile user may have different needs than a desktop user when it comes to searching. Because of that it will be very significant to know what should be displayed on mobiles. In 2015 people will expect to get a different experience from mobiles rather than what they having in desktop computers. Wearable technology Wearable tech such as google glass or smart watches are upcoming trends which may have not taken seriously in the past few years. But in 2015 this might be a major turnaround. Since it is an interesting technology, there is good chance that most of the people will embrace that, yet it will be a good idea to get prepared for it. You may have to consider how wearables will affect search queries. Since voice search system will be used more often, it’s very important to create SEO to match that. In the last few years local search has developed in significance because of the total number of businesses online. Websites like Yelp and TripAdvisor are scrambling to optimize their pages and get the best, positive reviewed online presence. rather than using a mobile device to search, people will use wearables because it’s much easier. Click To Tweet As wearable technologies starts to become popular, rather than using a mobile device to search , people will use their wearable devices because it is much easier. A research by GlobalWebIndex found out that 55% of US and UK iPhone users were interested in wearable technology. This could represent an important step in wearable technology users in 2015. It isn’t much clear now how exactly Google and other search engines going to categorize, index and display results on wearable devices. 2015 Will definitely reveal trends about wearable tech and the way content should be optimized. Despite the fact that smart phones are easy to use, their small screen sometimes can be difficult to some users to type information. In wearable technology screen size will be reduced so it won’t be practical to type into search engines easily. Because of that, Voice search will be more popular and Developers will have to keep an eye on voice search systems such as Microsoft’s Cortana, Apple’s Siri and Google audio search queries. Combined functionality In the newest Google Maps Google gave combined functionality from OpenTable. By using Google Maps people can now make a reservation to a restaurant without leaving Google Maps app. However, the wearable devices and Google’s app integration will make it compulsory for businesses to search for new SEO techniques to make their information approachable. Google’s knowledge Graph Google have introduced a very important and useful tool called Google’s Knowledge Graph. It has made searching easier than ever. Rather than finding something on search results by scrolling down, this tool offers information in the form of a box. If the user is searching for a movie the Knowledge Graph will show the director, release date, runtime, cast etc. Alongside Google has introduced Mortgage calculator answer box and Google hummingbird which are also important tools. And we can’t expect that Google will stop from this, provide many more tools and improve the current existing tools over coming months. It is clear that these kinds of tools can be a threat to SEO. Improved websites If not crucial, then very beneficial it might be to fix your site which can be a problematic piece of your campaign. In any business professional web design is very important. Your web marketing results will only be as good as your website, simply because it is very important to design your website by a professional web designer. First impression was always the case, this time there is no difference whatsoever. Your website traffic should be on top of your to-do-list this year. If the audience is not directed well enough you won’t get your maximum returns on your investment (ROI). In our opinion website which are easy to navigate will have a head start and thet’s because your visitors will be directed to the appriopriate content they were looking for and not to leave your site immediately. This won’t happen if you are having a well-designed website with a solid foundation of content, internal links and eye catching images or videos. It is very likely that in 2015 we’ll se ‘gold rush’ when it comes to re-design of websites that were solid contestant. Strong content Having strong content is a must, not an option, and it is so very clear that it won’t change in 2015 either. From the beginning of the Internet, users have been requesting newer, immediate, more concise content. In the past, low information, keyword-saturated post enhanced a site’s SEO. Google is not promoting websites that has so little to offer or no value to a user. Click To Tweet Now it has changed. Google is not promoting websites that has so little to offer or no value to a user. Some of the experts believe that there will be a point where keyword will be irrelevant, but producing strong, relevant, up to date sites will boost their ranking significantly. Also content marketers should do everything they can to put new posts on regular basis. Having hundreds of content pages won’t help you to boost your SEO. Less will be more this year and by introducing that, Google is trying to offer the best search results which are relevant and valuable to the user. For many it was considered as the main reason they introduced Google panda update. If only lovely animal comes to your mind, Google panda update is a search filter that stops poor quality content to reach Googles top results. Social networking Engaging in social networks can increase traffics and overall search rankings. Although Google team have admitted that “Likes” and “comment” won’t affect SEO rankings, social signals still create links that help in overall link-building efforts. This trend will also be more popular in 2015 because social networking has connect the world and made their users more dependent on them. It comes at no surprise that social networks are popular in any country, therefore SEO must takes tweets, retweets, Google plus and other social signals in to account. This can specially apply for blogs, by posting links of blogs on social media account can encourage customers to visit your websites. When you are communicating with a customer through social media it can create a strong relationship which is also quite important. That way you can show that your company is attentive, reasonable and customer oriented. A presence of an excellent social media is therefore needed to make an impact on the modern day internet. It will not only show the visibility of the business but also help you building offline relationships that can create online attention. Other than the internet, staging seminars, meetings, hosting competitions, sponsoring events, joining professional membership associations can bring people to your online business by gaining attention offline. Getting external links Buying links and getting lots of backlinks from irrelevant blogs and pages are finished. In 2015… Click To Tweet Buying links and getting lots of backlinks from irrelevant blogs and pages are finished. In 2015 most people will earn links instead of buying. Search engine crawlers ignore these sites who use bought links so was confirmed by one of the latest Google updates. It is important to earn relevant and valuable links. Links that are given naturally by the sites that want to connect to your content or company are called Natural Editorial Links. These links doesn’t need any actions from the SEO other than creating a strong content. Manually Outreach Links on the other hand are created by the SEO and SEO can create these links by emailing to bloggers and asking for links, submitting sites to directories or paying for listing. Instead of buying links, earning them will be much appropriate. To do this SEO has to build relationships with leaders in the industry. Sharing their contents can get attention and by working hard on that we can earn links too. We have to mention Self-created, Non Editorial Links as well, which are made on lots of websites that offers their visitors opportunity through blog comments, forum signatures or user profiles. Despite the fact that these links offers low value, they can still have an impact for some sites. You have to know that many search engines devalues these types of links if it hasn’t done it already. Some of these links are considered as spam and should use them carefully. Conclusion and final thoughts As mention before 2015 will become user orientated and because of that user experience will be even more important. By giving the best experience to the user you will get greater visibility and get the chance to be on top. It isn’t just important for users to find your website but also to stay on your website and interact with your content. Wearable technologies will make a huge impact on SEO, and upcoming new technologies that can support wearable technologies will benefit from users attention. What more SEO writers will have to identify this new trend and get used to it. Massive use of mobile phones and other mobile related technology will change the way the users… Click To Tweet Massive use of mobile phones and other mobile related technology will change the way the users experienced the web. When it comes to search in general Long tail keywords LSI keywords techniques will be used even more often. Because of increasing number of people who want to cut on Google dependency, other search engines such as Yahoo and Bing will show significant increase. In 2015 businesses will try to get not only online attention, but also offline as well. By doing that it will be possible to direct more crowd to online business. Also social networks will play a vital role in our society, simply because Social networks are used by almost everyone and everywhere. Just remember – if you aren’t somewhere, there will be your competitor. Social engagement in social networks will show its potential this year. Amongst upcoming trends we’ll also see the lesser use of Dynamic URLs, which are in fairness too long, and that’s why it will might be necessary to redefine your websites URL structure. Another boiling kettle can be the use of secure protocol HTTPS, which Google announced as ranking signal, therefore it might be necessary to transfer existing page to HTTPS. In 2015 Google will provide more tools and also they will improve current tools. It is important to SEO workers to keep an eye on those and try to get some advantages from them. Coming year will become even more competitive when it comes to Search engine optimization so if you were thinking 2014 was tough, think again. Related posts: Bing Launched Marketplace Trends Site – should you check it? 5 Best WordPress themes – February 2015 How Google is directing the internet? Voice Search and Its Impact on SEO – How to Win Customers
Voice search is rapidly gaining more and more recognition, especially now that it has been around for some time and technology has just about perfected it. The reason behind its rapid popularity is because it offers users a way to search by speaking up, without even having to tap or type their smartphones and tablets. Apple’s Siri and Ok Google! have both become popular terms, and Android and Apple users – abundant as they are – are moving rapidly towards search via voice recognition. What is Voice Search? Before we get to its impact, let’s determine what exactly the technology of voice search is. Voice search uses word/sentence recognition to gather terms that you otherwise would have to type in. Before, there was the concern of voice search not recognizing accents but now people can choose from a list of different speaking accents according to (or as close to) as their regular accent and the search can recognize their voice better. Within seconds, the term you voiced out will feature results and answers for you to browse through. Extensive technology has also made it possible for Siri and Ok Google! to respond via voice in some search queries. What is SEO? SEO stands for Search Engine Optimization, and heavily relies on keywords. Keywords are search terms that are used by popularity and companies and businesses implement them in their online marketing strategy to attain higher traffic on their sites. They use the keywords that have a lot of regular search ranking and use those terms in their website content so that when users search through those keywords, their website turns up in the search results. How Can Voice Search Impact SEO? The question arises that how can voice search have an effect on SEO – the terms and keywords typed in can easily be used via voice recognition too. But, the fact is that it DOES affect SEO, mainly because … “voice recognition is crafted to be rather conversational than keyword-specified” Click To Tweet The entire concept and technology of voice search is that you ask your smartphone, tablet, or computer questions as if you are asking them to another person. For example, the search term with keywords that previously would be, “travel places New York” now becomes, “Siri or Ok Google!, what are good places to see in New York?” thereby removing the entire keyword altogether. This is how keyword use falls and voice search directly impacts SEO. Additionally, Google has focused on making their search more semantic, taking away the focus from keywords and rather using the intention and context of the user to provide better user experience with voice search. This means that voice search does not just remove keywords in many searches, but also lowers their value when being used. It is easy to imagine how websites and businesses using keywords lose their value and use altogether, SEO is impacted and so is the marketing strategy of many business and companies. Updating Marketing Strategies and How to Win Customers Whether the technology of voice search is positive or negative remains at a neutral – some will see it as negative while others will take it as an opportunity to bring change. However, claiming that voice search will “kill SEO” is a harsh and exaggerated statement. If companies and businesses only make the effort to update their online marketing strategies, they can easily use voice search to win customers just like they did with traditional search and SEO. There are different impacts on SEO because of voice search but all of these can be adapted by business and online marketers to maintain traffic flow and potential online following of customers. Changing the Definition of Keyword SEO is not dying because of voice search and neither are keywords Click To Tweet SEO is not dying because of voice search and neither are keywords – rather, they are advancing and becoming changed due to voice search. Now, keywords don’t mean concise terms, they have become conversational queries and natural questions that people will likely ask. For example, previously a keyword would have been, “secondhand clothes London” – now, it will simply turn into a question-like keyword, such as “where are secondhand clothes shops in London?” So how can this change of keywords be used by companies to win customers. The answer is just like they used keywords. Now, businesses and companies will need to answer questions in their websites. Rather than focusing on adding keywords in their website content, they will have to put in answers in their content. Previously, they could shortly write, “find secondhand clothes London” – now, they will have to be a little more informative in the content and describe, “*name* offers secondhand clothes in London in great quality. We are located at *address*.” This is how they properly cater to the “new” type of keywords. the concept of voice search is to make searching on the web easy and extensive Click To Tweet Additionally, the concept of voice search is to make searching on the web easy and extensive, and just like there will be more key-phrases than keywords, the same way, the longer the questions and input terms are provided, the better the search results will be as the search engines will use all words to provide proper results. This again makes it imperative for companies and businesses to focus on providing sufficient ANSWERS in their online websites and pages, and focus less on keywords. As long as they start focusing on answers as well as their regular keyword implementation (for the users who will not switch to voice search), these companies and businesses have nothing to worry about. While yes, the entire concept of search and SEO is changing because of voice search, it still does not mean it is a negative and harmful change. As long as this technology is embraced and not shrunk away from, it will be pretty easy to adapt. While the concept is a vast change and not minimal at all, we still have all – consumers and retailers both – managed to adapt many technology changes in the past and it should not be hard to do so now too. Related posts: Get ready for Long Search Queries: Quick tips Is Guest Posting Dead? What Can Guest Posting do for Your Business? SEO predictions trends and your plan in 2015 Bing will encrypt search traffic to protect privacy
If your website is affected badly by the Google Penguin 3.0 update, you don’t need to worry about anything as we are going to present an effective recovery process. The main objective of Google Penguin 3.0 update was to punish the websites that were equipped with spammy links. Therefore, the first thing that you should do in the recovery process is to do a comprehensive link audio. If your website has thousands of links, you might find it as a hard task to do the audit manually. In that kind of a situation, you can seek the assistance of link auditing tools like OSE, Rank Watch, Ahrefs and Linkdetox. When you are analyzing the links, you need to pay close attention towards the below mentioned points. Diversity of Anchor Text – You need to use anchor text in a natural way throughout the content. Moreover, you should include the main keyword with a keyword density under 10%. Brand Name Anchor Text Ratio – Over 50% of the link profile should contain brand name as an anchor text. FFA website links – You need to reduce the ratio of FFA links in your website as much as possible. Links on the same domain – You need to reduce the links from the same domain as much as possible. Keep in mind that links from unique domains provide the maximum benefit to your website. Unnatural links – You need to use natural links in your website as much as possible. Getting the assistance of a professional to detect the URL pattern can assist you to eliminate all the unnatural links. Once you identify all the bad links, you need to proceed with removing them. If there are bad incoming links, you will have to contact the respective website owners to get them removed. You can use Whois data in order to figure out the details that you want. Once you get to know about their contact information, you can send email on a regular basis by asking them to remove the links. It is better if you can explain the reason when requesting them to remove the links. You might not get a positive response from the website owners at first place. Then you need to send reminders again and again until they respond you. You can also get in touch with them through their social media profiles in Facebook, LinkedIn and Twitter. After you get these links removed, there can still be some bad links left. All the webmasters might not respond to you in a positive way. Then you need to proceed towards the next step, which is to submit disavow requests for those website URLs. You should be careful only to use specific URLs. If you include any high quality domain, you will have to suffer from more harm. That’s why you need to think twice and wait for about 3 or 4 months before submitting the disavow requests. The time and effort you spend on this will be a great investment done towards the future of your website as well. Related posts: Google Penguin 3.0 – how hard Google hit you this time What could we expect from Google after Penguin 2.0 update? How Ahrefs Became the Most Effective Competition Tool Next Google Panda ranking algorithm update – quick thoughts
The Penguin update #6, which was also known as Google Penguin 3.0 was rolled out in the month of October. Many website owners thought that this update would cause a huge impact on them since Google was trying hard to manage millions of new links that are added to the World Wide Web on a daily basis. It took about a year to roll out the new update. However, the impact of Google Penguin 3.0 was not that harmful as expected. Keep on reading this article to learn more about Google Penguin 3.0 update and how hard it affected you this time. The most significant impact from the Google Penguin 3.0 update is that they introduced a new system that allow refreshes to happen more frequently. It was done in the same manner as the Panda update did. This new update was not focused on a specific industry or niche and it affected all the websites out there in general. Unfortunately, some websites lost about 70 percent of their search visibility through this update. As I mentioned earlier, it took some time for the Google to launch their new update. The main reason was that they wanted to stay away from punishing websites that do not have spammy content. Google Penguin is an algorithm and it is hard for the algorithm to determine exactly whether a website has spammy content. Finally they managed to roll out an effective update and punish websites that actually have spammy links. This time Google did not punish websites for having bad links. Instead, they erased the value of bad links from the websites. This update was much deeper than the previous ones and it caused a big impact on the smaller areas. Google did not want to punish the websites that have a solid foundation as it will cause a lot of frustration among webmasters. That’s why they thought of removing the juice from bad links, leaving something for the website owners to think about. This was a worldwide update and it affected websites of all regions and languages. The spam tolerance of Google was much effective through this update and it helped them to remove a lot of spammy content. Moreover, this update is visible in all versions of Google. The victims of Google Penguin 3.0 can be divided into two main categories as negative SEO victims and spammy websites. The negative SEO victims are the unfortunate websites that were killed incorrectly by the update. If you own such a website, you don’t need to worry about anything as we will let you know few optimal strategies that can be implemented in order to get rid of the negative effects of this update. People who were punished for having spammy content can also try those strategies because Google was kind enough not to punish and remove the website completely from search engine results. Related posts: How to recover from Google Penguin 3.0 penalty – quick, yet effective methods What could we expect from Google after Penguin 2.0 update? Is Google going crazy – High authoritative backlinks on Google Pigeon’s fire? How Google is directing the internet?
Tony Messer and Pilar Wahlberg’s ‘Lazy Website Syndrome’ enables users to understand and implement quick and working strategies by following the steps mentioned within. The book has an easy to follow structure, which provides very practical examples of the ‘Three Stages of the Internet’, describing practices to website owners (and SEO experts) and giving a good starting point in the website improvement process. ‘Lazy Website Syndrome’ Pinpoints some of the harmful behaviour caused by not following actual trends that some users tend to find themselves implementing. As sad as this is for some, the book provides very useful ‘categories questionnaire’ which helps website owners understand their weak online position. According to the authors, this might be because some of them stopped at the ‘medieval stage’ of the Internet. Extremely fundamental issue addressed by the authors that takes up a subject of purpose for our website. In my opinion, the three steps described in the first chapter can make a huge impact on sales conversion. The Authors give us the impression that they really knows the subject they’re talking about, therefore, giving the reader more belief in their capabilities. What appealed to me most was the emphasis on feedback from users/customers and the idea of offering free, relevant information on a website in return for their contact details. This logically builds ‘relationship’ that will definitely bring more visitors, which could be converted into buying customers. What is surprising for most readers (website owners in particular), is the idea of creating an ‘automated process’ for some important information or products feed without any hassle. I truly admire the message this book tries to convey about missed opportunities the internet has to offer and the benefits of understanding this sooner rather than later. What’s more, the authors give the reader good news in terms of advising on how to fix their ‘lazy website syndrome’ quick and in an inexpensive way. There is one point in the book where the reader is asked to calculate their page competition by doing some math on page ranking. No matter how useful it can be, most ‘casuals’ (in other words not related to SEO) are not going benefit from this as it can be time consuming and does not provide the full picture if not combined with some pre-existing knowledge of what to do with it after. This step could be, in my opinion, mentioned a bit later in the book. However, the authors offer help even if you are just a ‘casual’. They seems to be prepared for any occasion. Either there is an explanation below, or they suggest you check out their website for some tips and information. Good lads! Action plans are also good anchor points in the book. I really appreciate that someone has put some effort in and gives readers a solution already on a plate. It is certainly the perfect the microwave meal! Another not very appealing thing that I found is quite constant in the book is the ‘suggestion’ to use authors services in particular parts of the book. It is understandable to explain and to point to some resources if something is not clear, but recommending their own is a bit too much for me. Sorry for that. Although, there are definitely more good sides to this book than negatives. Lets just take another example about recommended tools that allows website owners to track what they’ve learnt and implemented so far. Also Jargon buster is a good one and gives less tech savvy users less head scratching. As I read through, Dave’s example became a bit frustrating. However, I didn’t mind the real life examples, but my personal preference would rather be recommendations than ‘Dave’ here, ‘Dave’ there. Many website owners should, as authors, recommend the use of directories, and DMOZ in particular, with caution. There can be many traps though, and inexperienced reader can have real trouble differentiating between quality and utterly rubbish ones. ‘Easy Win’ wouldn’t be my choice for directories over ‘risky gamble’ in some cases. Article marketing is a great tool for improving a company’s visibility if used properly, and that’s where this book delivers again. It helps to understand good practices that will lead readers to avoid making silly mistakes themselves in the future. I also appreciated the authors’ determination while explaining guest blogging. This tool gets misunderstood by many and I mean many people. In which case the guidelines mentioned in the book should be taken seriously because those who don’t are likely to hit a dead-end or at least into troubles. Unlinke many expert in this field, Messer and Wahlberg take a difficult approach to introducing networking groups. This underestimated way of building new connections with other businesses and building relationships with them has many good, and bad, possible outcomes. I’m sure that the advice the readers get here is invaluable and will benefit them in the future. As for me, like many others, motivation and persistence might not be the strongest thing. If you put yourself into that category, you’ll find help in this book too. The authors take great effort in making sure that everything they try to explain is achievable and realistic. Summary: Book goes with the flow of Good SEO practices and the authors seem to achieve their aim; leading mostly inexperienced readers into attaining better ranks on search engines. As a I’m sure readers will be pleased with their advice too. Things like questionnaires, ‘Action Plans’ and other tips are particularly helpful due to real life examples that anyone can actually follow. The book also boosts your self-confidence in order to help you overcome initial difficulties. One of the things which, in my opinion, was too constant and repetitive was sending the reader to their website or recommending their services. But, to be honest, I’m not an amateur in some of the fields’ the book covers. If you are, then please disregard this opinion as you might find more useful than I did in strengthening what you’ve learnt so far. However, some readers might appreciate ‘Dave’s example’ more than I did, where the made up ‘SEO expert’ struggled with improving his company’s website visibility and ranks in search engines due to his old habits. Nevertheless, this book presents high quality information in easy to understand steps to follow. This is extremely important for business owners who, in many cases, have both limited time and experience. By reading this book, you can learn to make improvements to your website yourself and will have some basic knowledge when it comes to taking over control of your SEO department. If you thought, while reading this review, “Oh, that’s me!”, then you should get yourself a copy of reviewed here book ‘Lazy Website Syndrome’ as soon as possible in order to get to the surface of the world of success. Related posts: Why a business needs a mobile friendly website?
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