Latest introduction of Google Resizer follows more and more rapid implementation of Material Design. Since then, Google has been updating their apps to follow these guidelines and now allowing. For obvious reasons, Material Design has always been about providing a similar experience across many devices disregarding other situations. That is where Google Resizer, a web-based tool for web designers and developers to dynamically test the UI is responsiveness. That of course helps the Material Design to put guidelines in place across devices, with different screen sizes and different resolutions. Designers and developers can now explore different scenarios for the elements displayed on the screen, such as revealing, transforming, dividing, reflowing, expanding, and few others. Google Resizer supports input for URLs, but there are also a few examples of the patterns, so designers can take some inspiration on how to create websites or web apps. There are also an action icons in the top right corner to let them see the interface in a simulated desktop computer or mobile devices. Playing with the Pesto demo, we can learn how the grid list reflow based on the screen size and logos transforms according to the height of the toolbar, and also how floating action buttons change their position depending on the platform. Resizer can show specific sites at specific sizes too. What more, it can be noted that any overflow icons will work differently in a desktop and mobile interfaces. Another demo – Shrine available there shows importance of elements visibility in order to provide a seamless experience across the variety of devices. Similar element apply to transforming the functionality of some elements, rather than just scaling them to fit different sized screens. Related posts: What? Your website is not using HTTPS Google will lower your rank Why a business needs a mobile friendly website? What is the Best among the Top 7 Most Popular Ecommerce Platforms? Google not recommending the AJAX crawling anymore
It looks like if HTTPS protocol is not going to be a e-commerce privilige, where security plays crucial role. Recent Google announcement about consideration of HTTPS as a metric, might dramatically change the rules of ranking game. This means that if all other elements will be equal, HTTPS websites get preference over HTTP. It you would think that’s not enough, Google will go a step further and mark http websites as “unsafe” letting users know that they taking risk visiting them. So what could be your next step if search giant will go this way? The cheapest one to start with is SSL certificate, which with GoDaddy cost you only £3.99 / year. One further will set you off by nearly 55, but you’ll benefit from Boosts your site’s Google ranking and EV SSL turns browser bar green for your website as one of the selling companies promises. Named by some as another monopolistic move, Google trying convince everyone that’s making a safer internet, but at the same time it is making life difficult for the average user who wishes to have a typical blog or website. Theoretical question that arises at that point is what happen when we all move to HTTPS. Will ranks go back to normal? What do you think. Related posts: Power to users – Google gives some privacy control in Gmail’s My Account Next Google Panda ranking algorithm update – quick thoughts Matt Cutts will no longer be one responsible for Google Search Test your website On Different Platforms with Google Resizer
Amongst some potential changes to Google ranking algorithm, are those saying about making non organic links, not relevant. This of course could make things more complicated for negative seo, as it could’t hurt no more someone competitor. We could also mention that this move from Google could cause loss of money and resources for those paying for links, as it couldn’t easily prove what’s working and what’s not. There is semantic web implementation as RankBrain supporter. Everything seems to smooth out and be less transparent. No one will know what move can Google do next for sure. That’s not a bad thing, as in real world, if you want to do business you have to maintain good reputation, show what you worth before expecting some sort of benefits for yourself. Tweaking ranking algorithm to only reward links that have value, rather than also punishing negative one, Search Giant can be closer to eliminating spam than ever before. We should also bear in mind, that ranking algorithm has not been updated over the year now, so as many experts predict, this should if not has to happen before the end of this year. Of course this will put pressure on some shady SEO experts out there, but frankly speaking, it’s bit too late to do some cleaning. You should have done your homework already. Related posts: What could we expect from Google after Penguin 2.0 update? Google Penguin 3.0 – how hard Google hit you this time How to recover from Google Penguin 3.0 penalty – quick, yet effective methods What? Your website is not using HTTPS Google will lower your rank
Recently announced rollout of the Accelerated Mobile Pages (AMP) by Google, which will have without a doubt, some consequences on content publishers and search marketers. With Mobilegeddon as a flash, and strike in form of the AMP, comes the following question “How this will affect mobile SEO?” AMP pages should give users almost instant content, with 15-85 percent speed improvement and support of Google pre-render. That means that at least in mobile terms, your page should get instant boost, and from Google slight edge in ranking (of course if you fullfil all the others requirements). Similar to news box, AMP module will appear at the top of the SERP and push everything else down. You can get some conclusion right here. However, not opting-in for Accelerated Mobile Pages project, it is more likely to have any or just marginal impact in paid search, we would suggest. Some platforms might get easier like WordPress integration via AMP plugin, while other might be a little bit trickier and could require some code to implement, bot overall this should be a pretty straightforward task. Investment in SEO, and in mobile segment in particular should be not option but necessity as year-after-year search traffic increase there, so ignoring it at any stage of your online presence, should be consider a little bit foolish. More information about this topic you can find here. Related posts: Why a business needs a mobile friendly website? Which Mobile Application Platform Should You Invest With?
Bing Launched Marketplace Trends Site to help advertisers better target their customers. Seems like someone pushed Microsoft division responsible for ads revenue to provide better tools for advertisers, so they can spend more money after all. You can easily set CTR, CPC and volume by device type. There are also ad scheduling trends about volume by different days and times in addition to device type. Microsoft is helping advertisers allocate their budgets by showing which keywords are resonating where. Limited search engine marketing budgets can be now easier managed, thanks to the planning campaigns with cost efficiency in mind. Adverts can now be scheduled by best time of day, day of the week, and device too. It is important to mention that Microsoft emphasize device targeting tool here as well, simply because mobile queries surpassed desktop one in searches earlier this year. The only flaw there is that at the moment Bing Marketplace Trends Site only works for US (or at least didn’t show any results for the UK), therefore anyone else cannot basically use it. Hopefully Microsoft will address this issue and expand this feature to other market, thus making advertisers and themselves happy. Related posts: Bing will encrypt search traffic to protect privacy SEO predictions trends and your plan in 2015
Google autocomplete feature which using its API will dissapear in August, or maybe it’s better to say will stop working as intended. It’s really difficult or even impossible to conduct a search on Google without running into autocomplete feature. The handy feature that predicts queries as you’re typing them, was engineered to be used with Google Search, and it’s going to be the only place on the web it will be used. You have probably seen Google’s autocomplete functionality outside of Google Search, used by developers on other sites thanks to the autocomplete API, search engine giant used to provide. However Google wants to end its unrestricted, unofficial and unpublished autocomplete API use outside of Google’s core search product. From August 10th, 2015, Google is imposing restrictions on its unpublished autocomplete API, restricting unauthorized access of that feature. What that means is that developers and publishers will no longer be able to use Google’s autocomplete service on their sites. What more, autocomplete as mention earlier will only be used as it was intended to be used, and that’s in Google search: If you had been using Google’s autocomplete API on your site, we’d recommend using Google Custom Search Engine on your site instead. By doing that you will still have the autocomplete functionality but slightly different way (different connection to Google Search services). Related posts: Power to users – Google gives some privacy control in Gmail’s My Account Matt Cutts will no longer be one responsible for Google Search Google Penguin 3.0 – how hard Google hit you this time What could we expect from Google after Penguin 2.0 update?
Bing, the second major player in search engine business, will start encryption of its search traffic this summer to protect users privacy and data. The encryption isn’t a new thing when it comes to Bing, which introduced that as an option over year ago, but then it was a option rather than default feature. With encrypted search traffic, traffic originating from Bing will increasingly come with https, rather than http protocol. However, the Bing Search Engine will continue to pass along a referrer string, thus allowing webmasters / marketers to identify traffic more easily. However, with privacy in mind, Bing will provide limited query term data without including the actual query terms. That data will include Search Query Terms Report, Universal Event Tracking and Bing Webmaster Tools. While first of them will provides users with information about queries that triggered their ads, along with associated metrics such as clicks, impressions and conversions, then Universal Event Tracking will be responsible for enhanced metrics, such as bounce rates, pages per visit and length of visit. Last Bing Webmaster Tools as you can guess will allow maintain of keyword and ranking data such as enhanced metrics, such as bounce rates, pages per visit and length of visit. Microsoft seems to be tackling very important and recently trendy topic of users data privacy, yet takes very “balanced” approach in which tries to satisfy both users and webmasters at once. We don’t see any problem in that, quite opposite, this is something greatly appreciated. Related posts: Power to users – Google gives some privacy control in Gmail’s My Account Bing Launched Marketplace Trends Site – should you check it? Get ready for Long Search Queries: Quick tips Matt Cutts will no longer be one responsible for Google Search
Second generation of Apple Watch OS called WatchOS 2 has just been announced at WWDC 2015, putting more light not only on Apple newest wearable, but mostly on software side of it. As we found out, directly the developers will benefit from the new OS, which in fairness will get native apps support thus be able to run faster and more accurate. Developers Thanks to new WatchOS 2 workout APIs, third-party apps will gain access to activity and workout data. Existing iOS HealthKit APIs will sitill be in use and data saved to Watch apps will also automatically sync back to the paired companion device it works with. What more, workouts done on the watch will show up in your daily roundup in the iOS Activity app too. WatchOS 2 will continue to support Apple’s privacy approach with Watch workouts where users will have to grant apps permission to access their Health data and feed workout data back to the app, on an app-by-app basis. Authorizations will be shared between devices. Developers can specify the activity type to improve tracking accuracy on Apple Watch, and their apps will remain in the foreground, meaning a user wrist raise will activate whatever workout progress or summary view developers create for their app instead of the watch face. They will also be able to take advantage of features like the Taptic Engine, Digital Crown, accelerometer, heart rate sensor, speaker or microphone. This way we can see use of the accelerometer to measure the speed of golf swing, heart rate sensor to gather and display data during workouts and use of the Digital Crown to control your lights. Users With WatchOS 2, there are more faces to choose from, thus ways to make your Apple Watch your own. Apps running faster, will enhance user experience together with improved communication options. Complications are important pieces of information for Apple, therefore users will be able to track them directly form watch face, like your Activity rings, upcoming calendar events, flight information of state of supported car battery. A press of the Digital Crown will allow time travel (some sort of) with catchup of past, actual or future events. That feature will benefit watch faces with complications the most, allowing them to display additional information like weather i.e. for upcoming meeting. With WatchOS 2, in addition to already available feature of receiving e-mails, users will be able to respond to them by dictating a response message, or i.e. choosing from a list of relevant, preset replies. Apple was always serious about quality, speed and feel of their OS and WatchOS 2 is no different in that matter. This time, any apps that are native apps, will run entirely on your Apple Watch, so they will load more quickly and have even greater capabilities. Same devotion user will experience from Maps and from transportation feature in particular. That’s because WatchOS 2 adds Transit, feature that combines more kinds of transportation in a single trip. In select cities around the world, there will be detailed maps and accurate train, subway, and bus schedules. Included in WatchOS 2 Activation Lock on the other hand, is a new security feature apple was really proud to announce. Activating watch will require iCloud Apple ID and password, thus securing it if Apple Watch would get lost or stolen, and your information would remains still safe. To sum up, Apple try to satisfy both sides: users and developers throwing some interesting features at both directions. Of course, bigger responsibility will still rest on developers who should get familiar with WatchKit and ClockKit for watchOS 2. Related posts: Power to users – Google gives some privacy control in Gmail’s My Account What could we expect from Google after Penguin 2.0 update?
Search engines might become smarter and more sophisticated when it come to features, but users are using more long search queries than they used to. Recent reports shows that this kind of behavior has its roots in Google / users co-existence. Because nowadays, Google uses “semantic search,” which analyzes the intention of a user’s query, then searches for sites whose capabilities make them good fits for serving that intention, that’s why users are finding the traditional, short, keyword-based queries to be less effective. This is getting us to the point where relevant results requires longer, more conversational queries. What more, better quality content, voice search and similar improvements forced by Google, caused some previously unseen side effects in form of complexity, thus leading to mentioned requirements for search queries. If you as a business want to stay in control of this new reality, you have to acknowledge that’s going to take time for these tactics to start taking effect, so start early and stay consistent in order to see the eventual results in the future. As an alternative of relying on keyword, it might be beneficial to consider a long-tail keywords. in terms of topics and extended phrases that people are searching for. Good example of long-tail keyword phrase could be “The best web design company in Manchester”. Rather than optimizing for these phrases, you should really include them in the actual topics that address these phrases. This way you could please Google and your visitors at once. The last tip is to create yourself a niche you are comfortable with, as the web is filling up with even greater volumes of content, more often of good quality. Google rolls out more and more updates to increase the complexity and capabilities of their search functionality, thus users will have to adapt to this feature, so you as a business should have as well. Related posts: Voice Search and Its Impact on SEO – How to Win Customers Bing will encrypt search traffic to protect privacy How to recover from Google Penguin 3.0 penalty – quick, yet effective methods Next Google Panda ranking algorithm update – quick thoughts
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