If one thing should be removed, from our life and our modern day life would shrink in, then that one thing would be internet.
Furthermore, one thing, just one thing! That should be removed from internet and internet would shrink in, and then that one thing would be Google.
Unbelievably, there is a reasonable percentage of people who think that Google is internet. Even those who do not think this are heavily relying on Google in many aspects.
Around 80% of people would go to Google to search anything from internet and mere fraction of people would go to other search engines.
Now when Google is the most important search engine of the time, so Google is also responsible for directing the internet towards any direction it desires.
This is the reason that each and every webmaster of present day has to comply and obey the rules and regulations made by Google. So in order to get yourself ranked well in Google searches one has to learn that how Google measures the web pages, in other words one has to find the ranking factor set by Google.
Now let us see what Google ranking factors are and how you can follow those standards:
1. Social Signals Contributes Most towards Better Ranking:
Unbelievably, socially well-groomed website has better ranking then that website which has no social activity. Many recent studies have confirmed that all the URLs, which are placed high in Google search results were having high number of Facebook likes, shares, Twitter tweets and Google plus ones.
On one side, you can say that Social activity is growing and due to this very growth, the ranking of the website is also growing, so it is a double sided spoon.
2. Good Content brings higher place in SERP.
This is undeniable fact that good page content will relate positively with good ranking. It was found in many researches that all high placed URLs have more text and media integration as compared to lower ranked pages.
The reason is obvious, more you attract and engage your audience; the better will be your ranking, due to almost zero bounce rate and greater involvement of users.
3. Back Linking Is Immensely Important
Back links are indeed one of the most important SEO metrics. Google measure the authority and quality of page from the outbound links the page has.
If the links are relative and from high ranked pages, then the page would be given higher rank in the searches. There are many aspects, which are very much important in back linking and one most important factor is that quality is much more important than quantity.
4. On Page Search Engine Optimization is Basic of all.
This is the technical side of websites and it includes the SEO friendly design, SEO friendly website development and optimizing the website with all its remaining technical aspects.
The most basic search engine optimization starts from on page SEO and it will remain most basic of all in future also. If your webpage does not meet the basic criteria of Google then it will cast a very negative effect on your ranking.
5. Keep your website away from On-Site Spam Factors
If your website is having, certain elements of onsite spamming then Google would definitely penalize your site and ranking will be diversely affected. Like if the content on your website is of low quality in any manner then you will be penalized.
Another example is, if your website is linking to some of bad websites from its pages then you will surely receive negative rating from Google. There are so many other things that you should be aware of, from which your site can be labelled as spam website.
6. Of-Site spamming factors also damages the rank
While you are keeping your eye on on-site spam, you need to keep your site clean from off-site spamming too. The main factor, which contributes toward off site spamming, is unusual and unhealthy backlinks.
I would say, it would be better to have no links then to have 100 spammy backlinks.
7. Use Keywords Carefully:
This has become very crucial over the time. Google has brought many changes in its algorithm and now just by mere keyword stuffing you cannot rank any page.
Yes, you should use keywords and they are still very much important but you have to build a strategy to use keywords. It is not that much easy now.
This is not just an option in the present world of web. With latest Google hummingbird update, if your website is not optimized for mobile and tablet browsers than it would be much harder to rank well.
Therefore, you need to have a responsive website.
9. Build Brands Not links
Google has always given priority to brands. If you are building a brand and your website is representing that brand, then you can rank well. Furthermore, you will not only rank well rather you will get some very healthy set of backlinks for your website.
10. Avoid Black-Hat Techniques
This is also very important. If you want to stay in the game, then you have to play fair by all means. There is no doubt that you can rank your website by using certain black hat techniques, but at some points they will surely point the barrel in opposite direction and guess what who stands at opposite direction, you!
As you would be developing the SEO plan and marketing strategy for your website or your company, you need to keep in mind all above-mentioned points. Just integrate all of them in your plan and keep your balance.
You need to invest in all key areas and keep yourself updated with the performance of your efforts. After you analyze the performance, then tailor the plan according to the best approach you can come up with.
Sometimes, one thing may not work and in place for that, something else may work perfectly. Staying focused is the key.
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