It is said that images are worth a thousand words and this is true even in web design. While embedding and creating pictures become easier as time goes by, there is a tendency for web designers to clutter the website they created with useless images.
Their excitement to create eye popping visuals for users and to unload text memorization and understanding for web site users and visitors, some web designers forget basic principles behind dealing with effective use of pictures during the web designing phase. Look around some of your favorite website and you will see perfect examples of useless images plastered on the site.
This is not alarming as one can easily remedy the problem. However, in the onset, the issue about cluttering the site with irrelevant images should have been addressed first by observing principles when it comes to the use of images.
Treat Photos and Images as Content Instead of Fillers
Pictures should not only jazz up the website you created. It should enhance the over-all text content of the site. Thus, you have to evaluate the photos first and evaluate whether or not it gives meaning to website users once they navigate site. Will the picture provide a meaningful impression and help user answer their problems?
Use Quality Photographs or Images
You cannot extract the right emotion or action from site visitors if you have poor quality images. Users want to view pictures as they are able to digest content easily with the help of images. However, as a web designer, you must also take note of photo fundamentals such as size, quality of exposure, and composition in order for users to get excited and be interested with what the site offers.
Be Coherent with Site Objectives
What is the site intended for? Is it to inform, to sell, or just to promote products? Thus, being clear with the intention, you will be able to carefully select the images you want to embed such as:
You have to remember as web designers that users can detect if the images are just fillers and in that case, their brain will not process the information you want to convey.
Use Pictures That Guide Users
One of the most neglected aspects on dealing with images relative to web designing is using pictures that help point users to what the site is all about. For example, if you want people to know about your unique selling proposition, use action pictures that will drive users to the text you want them to read. It might also help to use a model pointing to different flash cards to show what you want them to read.
Yes, pictures can help relay what you want to express in a website you design for as long as you have observed the ideas mention beforehand. Pictures are useless if it cannot encourage the right action you want users to perform while they are on your site.
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