If your website is affected badly by the Google Penguin 3.0 update, you don’t need to worry about anything as we are going to present an effective recovery process.
The main objective of Google Penguin 3.0 update was to punish the websites that were equipped with spammy links. Therefore, the first thing that you should do in the recovery process is to do a comprehensive link audio. If your website has thousands of links, you might find it as a hard task to do the audit manually. In that kind of a situation, you can seek the assistance of link auditing tools like OSE, Rank Watch, Ahrefs and Linkdetox.
When you are analyzing the links, you need to pay close attention towards the below mentioned points.
Diversity of Anchor Text – You need to use anchor text in a natural way throughout the content. Moreover, you should include the main keyword with a keyword density under 10%.
Brand Name Anchor Text Ratio – Over 50% of the link profile should contain brand name as an anchor text.
FFA website links – You need to reduce the ratio of FFA links in your website as much as possible.
Links on the same domain – You need to reduce the links from the same domain as much as possible. Keep in mind that links from unique domains provide the maximum benefit to your website.
Unnatural links – You need to use natural links in your website as much as possible. Getting the assistance of a professional to detect the URL pattern can assist you to eliminate all the unnatural links.
Once you identify all the bad links, you need to proceed with removing them. If there are bad incoming links, you will have to contact the respective website owners to get them removed. You can use Whois data in order to figure out the details that you want. Once you get to know about their contact information, you can send email on a regular basis by asking them to remove the links. It is better if you can explain the reason when requesting them to remove the links.
You might not get a positive response from the website owners at first place. Then you need to send reminders again and again until they respond you. You can also get in touch with them through their social media profiles in Facebook, LinkedIn and Twitter.
After you get these links removed, there can still be some bad links left. All the webmasters might not respond to you in a positive way. Then you need to proceed towards the next step, which is to submit disavow requests for those website URLs.
You should be careful only to use specific URLs. If you include any high quality domain, you will have to suffer from more harm. That’s why you need to think twice and wait for about 3 or 4 months before submitting the disavow requests. The time and effort you spend on this will be a great investment done towards the future of your website as well.