Search engine optimization (SEO) has evolved very quickly that it is indeed a major challenge for web administrators, companies, and organizations to find appropriate link building strategies for their sales and marketing objectives. This is because from time to time, algorithms change and some of the old, tried and tested as well as reliable search engine optimization practices are no longer effective.
According to SEO experts, some of these practices which are considered outdated include the use of meta keywords, search engine submission, and back linking from blogs and forums as examples. And this leads to the question, “is it possible to perform search engine optimization with forum comments at this point in time?”
The Importance of Link Building
An article pointed out that Google has been telling us that there are different factors in order to influence ranking and apparently, there are more than 200 rank affecting factors to consider. Furthermore, from the words of a Google executive handling search quality, content and links are still the two most important factors which affect ranks. Thus, it is foolish if you ignore the effectiveness of links as page ranking factor in order to be successful with Google. Today, you need sustainable link building activity and that it needs to grow.
Forum Link Building
Forums are always a perfect way to earn and build links; but lately this link building activity has been the subject of debate as there are spammy forums out there and real forums are affected; hence, many are doubting the effectiveness of forum link building nowadays.
Spam forums promote low quality contents and auto setting up of profiles just to have a link are just two of the ways where forum link building is abused. But, when it is used properly, it is still an excellent way to gain following in a certain niche and acquire links that will provide stronger traffic to your website.
Things You Need to Be Conscious of when it comes to Link Building through Forums
Now that you know how forums are still effective when it comes to search engine optimization, you need to know things that are needed for effective link building activities using this method.
SEO practitioners are making a mistake by using low content quality forums to bet their links with. One should understand that content quality comes from people and forums offer high quality links provided that reaching out via links are useful when you have legitimate and helpful contributions to encourage users to visit external links you are promoting. Here are things you need to be conscious of:
The first thing you should do if you want to build links via forums is of course to determine if the forum is a spam site or the real thing first. Basically, doing this is chicken feed as there are some signs that will let you recognize a spammy forum such as the following:
One is that it has lots of pop–ups. You haven’t started browsing down the bottom yet you are already invited to another site.
Second, it has low quality content like off tangent articles. These things were just posted for the sake of quick links.
Third, there are no contents to read and what you have are just links to another site.
Real forums are definitely difficult to find but with patience as one of your weapons, you can discover them when you look at these details:
It has at least 1000 forum members.
The forum has accumulated over 10,000 posts.
You know that it is a top notch forum when it gets at least 10-15 posts daily.
When you find a real forum, you should also check if it allows signatures where you can add links.
The final step about forum relationship is to read the Forum Post Guidelines and the terms and conditions for users. The rules of engagement tend to separate spammers from those who are trying to look for meaningful and helpful content and also useful link building activities as well.
Basically, one of the ways to abuse a forum is by not following rules and other hidden etiquettes when it comes to posting. Forum posting is still one of the ways to increase efficiency of an SEO model. When you post in forums, you are trying to capture and acquire involvement and contribution of a larger section of a certain niche.
Post Penguin Effect
In the old days, Google search was about quantity instead of quality. It was basically manipulation and more beneficial for spamming. Thus, there were many artificial links in those days diluting real Google search results. Thus, Google introduced the Penguin algorithm, an effort designed to combat spam links. With that, Google was able to detect manipulation so now it only promotes links that are of high quality in terms of content and really add value to the web in general. So, it is now more focused on presenting sites on search results that are real sites in the first place.
Forum Commenting in the Penguin Era
But this doesn’t change tactics and strategies when it comes to search engine operation in particular – link building activities. Forum commenting has been abused heavily in the past due to manipulation and spammy tactics. Today, you have to implement the following in order to not be penalized by Google when it when using this option for links:
It is wise to stay on forum relevant to your product or post comments relevant to the forum.
Don’t merely promote yourself or your product or services but leave a supportive message behind. If you can help someone, the better.
Is It Possible?
Google just changed the algorithm and it only renders ineffective manipulative tactics when it comes to SEO. Thus, traditional SEO activities like forum commenting are still effective but only if you do it right. Now, is no longer the time to post comments carelessly. Not only did Google changed algorithms, people has also become sensitive with regards to forums and are leaning towards those that contain high quality content.