Aside head of Spam department, there will be few people responsible for Google Search as we’ve learn today.
The top of Anty-spam team Matt Cutts will be supported by Gary Illyes, who’s Webmaster Trends Analyst in Google.
This seems to have some sort of confirmation in Cutts taking recent side road about spam related information, at least those posted on Twitter.
This came to everyone attention when Matt Cutts was not the main attraction at the “You & A” session at this year’s SMX Advanced Expo 2015 in Seattle.
The important things Garry mentioned were related to Panda and Penguin updates as well as to unannounced ‘Quality update’ that rolled out last week.
In a quick re-cap we’d like to point out, Panda will be rolled out in 2-4 weeks, while Penguin will be heading to reel time deployment, rather than regular updates as it was until now. Of course team responsible for that is quite close to accomplish this, yet we have to wait a bit longer.
Another crucial and interesting thing Gary mentioned was a Penalty Tracker which is a tool that Google Search team is using to monitor and manage penalties bringing particular websites down in the rankings. Unfortunately there are no plans to make this tool available for webmasters.
One thing we don’t completely understand is mentioned click role and it’s relevance to Google learning user’s behavior. As an example, Gary used “Apple” and the Google’s learning algorithm which will determine next move, which suppose to improve search next time user search for something.
The question here is what if we were looking for Apple iPhone using just word ‘Apple’ and somewhere in the future for a fruit. Would Google serve Cupertino company all the time because firs time they learned that from clicks?
Luckily rumors about increased relevance as a ranking factors for https, weren’t confirmed as well as mobilegeddon fear that grown in the past months was given more explanation.
To finish, Gary mention two quite opposite matters, which were duplicate content and Google Authorship. There is no duplicate content penalty,” Gary said, because there are other things that webmasters should be more concerned about. But then when it comes to Google Authorship, this tool is still in use, somewhere declining its purpose.
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