Amongst some potential changes to Google ranking algorithm, are those saying about making non organic links, not relevant.

This of course could make things more complicated for negative seo, as it could’t hurt no more someone competitor.

We could also mention that this move from Google could cause loss of money and resources for those paying for links, as it couldn’t easily prove what’s working and what’s not. There is semantic web implementation as RankBrain supporter.

Everything seems to smooth out and be less transparent. No one will know what move can Google do next for sure.

That’s not a bad thing, as in real world, if you want to do business you have to maintain good reputation, show what you worth before expecting some sort of benefits for yourself.

Tweaking ranking algorithm to only reward links that have value, rather than also punishing negative one, Search Giant can be closer to eliminating spam than ever before.

We should also bear in mind, that ranking algorithm has not been updated over the year now, so as many experts predict, this should if not has to happen before the end of this year. Of course this will put pressure on some shady SEO experts out there, but frankly speaking, it’s bit too late to do some cleaning. You should have done your homework already. 

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