Search engine optimization, also known as SEO is the process of marking the visibility of a website in a search engine. Well-designed SEO will make your website prominent for search engine algorithms and this task can be done by using many techniques adding search engine friendly elements to the website is one of them.
Improving website rank is a huge advantage when it comes to the online business. You have to remember that just because you are ranked high in the first page of Google it doesn’t mean that you are going to see results. You may rank well for a term that isn’t ideal for your business.
Although you appear in top results and get a ton of traffic, your website visitors will realize that your company is not what they are looking for. Then you won’t be able make any money off of this traffic.
Making your website right on the money and also getting into top results will be the best thing anyone can do. There are lots of ways that you can improve the SEO of your site.
There are two types of SEO. They are,
White hat SEO uses techniques and methods to improve the search engine ranking of a website.
Black hat SEO finds weakness in the search engine algorithms to gain high ranking for a website.
While white hat SEO provide results that can last long, black hat SEO sites can get banned eventually.
Some of the white hat techniques are to provide quality content, provide proper titles, Meta data, keyword research and use of effective keywords, whereas some of the black hat techniques are hide content, Meta keyword stuffing etc.
In 2015 SEO will go further and further, into a more technical dominion. With old versions of Google search algorithm when someone search something, it would identify strings of letters as words and Google would look for those words in context on the web. Other than identifying words and phrases, new versions of Google’s algorithm will find the intentions of the user and try to match the results that are most relevant for those intentions. This is one of the fundamental rules you have to obey and that is why your SEO practices will have to be renewed according to that.
Another important factor when it comes to new SEO reality in 2015 is how to provide search friendly content and how both users and machines are going to access that content. In addition you should be able to provide worthy user experience for all devices. Devices such as smart phones, tablets, desktops and also wearable devices. With the powerful real-time social analytical tools, you can now change your strategies in seconds and respond to data.
There is still a trend where people are trying to be in the top of the Google search results rather than using another search engines like yahoo or Bing.
In my opinion it is much popular and user friendly than other search engines due to simplicity and relevant results. That’s why SEO writers are trying to get to know the algorithms which Google uses and write appropriate SEO content according to that.
Later in the article I will explain new technologies that have come already and some technologies that will come in the future. Rather than depending on the last year technologies / devices, it is important to be ready or change your SEO approach for upcoming technologies and devices.
Everyone knows that Advertising is a competitive business. 2014 was a great year for advertisers, because of the new technologies which came rapidly. There will be even more new technologies in 2015 and that means more competition in advertising field. It’s even more important than ever to be in top shape. Otherwise, in 2015 your traffic will drop off and might corrupt your digital business.
Exploring SEO in other search engines
Optimizing for search sites other than Google can be important. It is because that Firefox has made Yahoo as their default web browser, Internet Explorer using Bing as their default search engine, Siri is using Bing for search and Facebook launched an ad network.
In 2015, other than paying attention to the Google’s latest algorithms, website administrators / business owners should pay attention about other search engines as well.
Some users use short keyword phrases to search for something in a web browser, but most of the time that leads them to frustration. It is because that a single word can have different meanings. For an example if searching for apple can mean either apple the fruit, or apple the company. That’s why it is important to use Long-tail keywords for more specific or competitive searches.
Most of the users are typing long and more specific keywords to get results they want. Website admins or moderators (with business owners in mind too) needs to understand what exactly their customer are looking for. In order to be able to meet that demand they can utilize long-tail keywords which will cut down on the completion, thus targeting customers with particular product or search term in mind.
Using long-tail keywords is called LSI and LSI stand for Latent Semantic Indexing. LSI takes different forms of certain words and related terms and use them in the content. As an example if it’s about laptops we can use words like computer, notebook and other words related to laptops.
Mobile will be king
In the past few years mobile internet usage has been a big trend and it doesn’t seems to be changing in 2015. Because of the competitive market of mobile phones and also the new technologies that it brings to people, mobiles phones usage have been risen to its tops.
Mobile traffic is foretold to pass normal web traffic by 2015, and because of this mobile user experience cannot be ignored by the online marketers.
This means mobile searches will take over desktop searches this year. Developers should ensure that the content can be accessed by mobile device and not only by desktop PC. Also a mobile user may have different needs than a desktop user when it comes to searching. Because of that it will be very significant to know what should be displayed on mobiles.
In 2015 people will expect to get a different experience from mobiles rather than what they having in desktop computers.
Wearable tech such as google glass or smart watches are upcoming trends which may have not taken seriously in the past few years. But in 2015 this might be a major turnaround.
Since it is an interesting technology, there is good chance that most of the people will embrace that, yet it will be a good idea to get prepared for it. You may have to consider how wearables will affect search queries. Since voice search system will be used more often, it’s very important to create SEO to match that.
In the last few years local search has developed in significance because of the total number of businesses online. Websites like Yelp and TripAdvisor are scrambling to optimize their pages and get the best, positive reviewed online presence.
As wearable technologies starts to become popular, rather than using a mobile device to search , people will use their wearable devices because it is much easier.
A research by GlobalWebIndex found out that 55% of US and UK iPhone users were interested in wearable technology. This could represent an important step in wearable technology users in 2015.
It isn’t much clear now how exactly Google and other search engines going to categorize, index and display results on wearable devices. 2015 Will definitely reveal trends about wearable tech and the way content should be optimized.
Despite the fact that smart phones are easy to use, their small screen sometimes can be difficult to some users to type information. In wearable technology screen size will be reduced so it won’t be practical to type into search engines easily. Because of that, Voice search will be more popular and Developers will have to keep an eye on voice search systems such as Microsoft’s Cortana, Apple’s Siri and Google audio search queries.
In the newest Google Maps Google gave combined functionality from OpenTable. By using Google Maps people can now make a reservation to a restaurant without leaving Google Maps app. However, the wearable devices and Google’s app integration will make it compulsory for businesses to search for new SEO techniques to make their information approachable.
Google’s knowledge Graph
Google have introduced a very important and useful tool called Google’s Knowledge Graph. It has made searching easier than ever. Rather than finding something on search results by scrolling down, this tool offers information in the form of a box. If the user is searching for a movie the Knowledge Graph will show the director, release date, runtime, cast etc.
Alongside Google has introduced Mortgage calculator answer box and Google hummingbird which are also important tools. And we can’t expect that Google will stop from this, provide many more tools and improve the current existing tools over coming months. It is clear that these kinds of tools can be a threat to SEO.
If not crucial, then very beneficial it might be to fix your site which can be a problematic piece of your campaign. In any business professional web design is very important.
Your web marketing results will only be as good as your website, simply because it is very important to design your website by a professional web designer. First impression was always the case, this time there is no difference whatsoever.
Your website traffic should be on top of your to-do-list this year. If the audience is not directed well enough you won’t get your maximum returns on your investment (ROI).
In our opinion website which are easy to navigate will have a head start and thet’s because your visitors will be directed to the appriopriate content they were looking for and not to leave your site immediately.
This won’t happen if you are having a well-designed website with a solid foundation of content, internal links and eye catching images or videos. It is very likely that in 2015 we’ll se ‘gold rush’ when it comes to re-design of websites that were solid contestant.
Having strong content is a must, not an option, and it is so very clear that it won’t change in 2015 either.
From the beginning of the Internet, users have been requesting newer, immediate, more concise content. In the past, low information, keyword-saturated post enhanced a site’s SEO.
Now it has changed. Google is not promoting websites that has so little to offer or no value to a user.
Some of the experts believe that there will be a point where keyword will be irrelevant, but producing strong, relevant, up to date sites will boost their ranking significantly. Also content marketers should do everything they can to put new posts on regular basis.
Having hundreds of content pages won’t help you to boost your SEO. Less will be more this year and by introducing that, Google is trying to offer the best search results which are relevant and valuable to the user. For many it was considered as the main reason they introduced Google panda update. If only lovely animal comes to your mind, Google panda update is a search filter that stops poor quality content to reach Googles top results.
Engaging in social networks can increase traffics and overall search rankings. Although Google team have admitted that “Likes” and “comment” won’t affect SEO rankings, social signals still create links that help in overall link-building efforts.
This trend will also be more popular in 2015 because social networking has connect the world and made their users more dependent on them. It comes at no surprise that social networks are popular in any country, therefore SEO must takes tweets, retweets, Google plus and other social signals in to account. This can specially apply for blogs, by posting links of blogs on social media account can encourage customers to visit your websites.
When you are communicating with a customer through social media it can create a strong relationship which is also quite important. That way you can show that your company is attentive, reasonable and customer oriented.
A presence of an excellent social media is therefore needed to make an impact on the modern day internet. It will not only show the visibility of the business but also help you building offline relationships that can create online attention. Other than the internet, staging seminars, meetings, hosting competitions, sponsoring events, joining professional membership associations can bring people to your online business by gaining attention offline.
Getting external links
Buying links and getting lots of backlinks from irrelevant blogs and pages are finished. In 2015 most people will earn links instead of buying.
Search engine crawlers ignore these sites who use bought links so was confirmed by one of the latest Google updates. It is important to earn relevant and valuable links. Links that are given naturally by the sites that want to connect to your content or company are called Natural Editorial Links. These links doesn’t need any actions from the SEO other than creating a strong content.
Manually Outreach Links on the other hand are created by the SEO and SEO can create these links by emailing to bloggers and asking for links, submitting sites to directories or paying for listing. Instead of buying links, earning them will be much appropriate. To do this SEO has to build relationships with leaders in the industry. Sharing their contents can get attention and by working hard on that we can earn links too.
We have to mention Self-created, Non Editorial Links as well, which are made on lots of websites that offers their visitors opportunity through blog comments, forum signatures or user profiles.
Despite the fact that these links offers low value, they can still have an impact for some sites. You have to know that many search engines devalues these types of links if it hasn’t done it already. Some of these links are considered as spam and should use them carefully.
Conclusion and final thoughts
As mention before 2015 will become user orientated and because of that user experience will be even more important. By giving the best experience to the user you will get greater visibility and get the chance to be on top.
It isn’t just important for users to find your website but also to stay on your website and interact with your content.
Wearable technologies will make a huge impact on SEO, and upcoming new technologies that can support wearable technologies will benefit from users attention. What more SEO writers will have to identify this new trend and get used to it.
Massive use of mobile phones and other mobile related technology will change the way the users experienced the web.
When it comes to search in general Long tail keywords LSI keywords techniques will be used even more often.
Because of increasing number of people who want to cut on Google dependency, other search engines such as Yahoo and Bing will show significant increase.
In 2015 businesses will try to get not only online attention, but also offline as well. By doing that it will be possible to direct more crowd to online business. Also social networks will play a vital role in our society, simply because Social networks are used by almost everyone and everywhere. Just remember – if you aren’t somewhere, there will be your competitor. Social engagement in social networks will show its potential this year.
Amongst upcoming trends we’ll also see the lesser use of Dynamic URLs, which are in fairness too long, and that’s why it will might be necessary to redefine your websites URL structure.
Another boiling kettle can be the use of secure protocol HTTPS, which Google announced as ranking signal, therefore it might be necessary to transfer existing page to HTTPS.
In 2015 Google will provide more tools and also they will improve current tools. It is important to SEO workers to keep an eye on those and try to get some advantages from them.
Coming year will become even more competitive when it comes to Search engine optimization so if you were thinking 2014 was tough, think again.
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