Matthew or Matt Cutts works as a Software Engineer who used to lead the Web Spam team at no less than Google.
Cutts is known to write the first version of Google’s family filter called SafeSearch and has been involved in search quality and web spam in Google for a good number of years. However, Matt Cutts is presently on extended leave from his position of working on search engine optimization concerns with Google’s search quality team.
Education and Career
Matt Cutts earned his Bachelor’s degree back in 1995 for both in Mathematics and Computer Science from the University of Kentucky. He then earned a Master of Science degree in 1998 from the University of North Carolina at Chapel Hill.
His early career in search started when he was still working on his Ph.D. at Chapel Hill’s University of North Carolina. Matt Cutts then worked as a Software Engineer for Google in 2000.
During the PubCon in 2007, Cutts explained that his field of study was mostly in Computer Science but he then moved into another field which is information retrieval and then to search engines which may have been inspired when he joined two outside classes from the Information and Library Science department of the University of North Carolina.
Cutts is primarily known as the designer of SafeSearch where he was nicknamed as the Porn Cookie Guy since he would hand out his wife’s homemade cookies to any of his colleagues who can give him a list of undesirable porn sites or content in Google’s search results.
Matt Cutts used to be the key resource person when it comes to the Web spam team and had provided a lot of helpful insights which are related to the use of Google as a search engine and other pertinent issues. Matt Cutts is currently busy with his blog which he uses to share his personal thoughts on the relevance of Search Engine Optimization (SEO) and other related issues.
The Rise of Social Media and SEO
Nowadays, Internet marketers rely heavily on social media to promote their websites or blogs. One technique is called guest blogging which has been utilized by many. However, Cutts explained through his blog that this technique is actually futile considering that it does not work.
Cutts further explained that guest blogging is merely a spammy practice that will just annoy people and will not do your website any good. Although guest blogging worked for a time wherein it was still deemed as quite effective; this practice nowadays should be put to stop.
The main reason why guest blogging is already considered as passé is the said method has become downright annoying and spammy. The exception to the rule is when the guest bloggers are credible and if they can create rock star content.
Does Social Media influence SEO?
Matt Cutts was asked on one of his video blogs on whether Twitter and Facebook signals affect the Google ranking algorithms. This is a very valid question since many website owners and SEO experts think that social media play a vital role in the whole SEO process.
Many people think that Google would actually index every single page on the web, but Cutts explained that Google does not consider every page as important. The number of web pages is increasing every single day which is why Google is quite selective when it comes to indexing web pages and the like.
Social media has become a very popular platform for any person and recent reports have stated that there are over 500 million tweets a day which makes it understandable for Google to not even make an attempt in indexing most or even all social media posts that are generated.
Matt Cutts also revealed that Google actually has a limit when it comes to how much they can crawl in social media. This means that Google, as powerful as they may seem, is not always able to crawl in all of the pages on Twitter or Facebook which are considered as two of the most popular social networking sites. However, Google may be able to actually see every single tweet in real time but this does not mean that they are able to index every tweet. A study that was conducted back in June of this year showed that Google is only able to index less than 4% of the total number of tweets.
One of the most common Internet marketing practices uses social media sites as platforms to promote their business or introduce their website. However, Google does not presently use signals like Twitter or even Facebook followers when it comes to search ranking. This is because Google will only use a signal when it is highly necessary. The Google team must first make sure that they are confident in what the signal means and must first check the internal signals and all other connections regarding the content of the site before they can move forward.
Since Google cannot completely crawl all over Twitter or Facebook, this means that they are actually missing out a lot of data which can help them make a correct evaluation. Social media sites are prone to a lot of changes every day. Some Facebook users would change their posts, relationship status and whatnots which can lead to other events. There may even be instances wherein users would block or unfollow other users which can affect the signal confidence on Google’s side.
Internet marketers have long believed that social signals were considered as indications of quality and trustworthiness by the search algorithm of Google. However, such metrics like in Twitter or Facebook do not imply the authority or influence of a particular profile which in the end means that they do not in any way affect search rankings.
There are now several studies that support this announcement from Matt Cutts which include the Rank Correlation for 2013 from SearchMetrics as well as several case studies from Quicksprout. For more details or if you need more convincing, check out Matt Cutts’ video which was posted in December 2010.
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