The Social Side of SEO in 2014 has changed. Are you ready for it?
Social media and SEO are like two sides of a coin, and they always go hand-in-hand with each other. This has necessitated the study of how one influences the other in determining the placement of content on search engine results.
It is no longer news that SEO has gone very social with recent trends in social media marketing and SEO rankings. A combination of social media presence and the social capital of your content-the social signals produced by your social publishing efforts, play very vital roles in the determination of the visibility of your content in search engine rankings.
Your online marketing success is highly dependent on how sharable your content is. Whenever you share your content on different social media, the popularity of your content is shown by how many tweets, shares, likes and comments your content generates.
These factors indicate the overall social reach of your content. Unlike in past years when SEO strategies used to rely mainly on link building, these days, Google requires some social proofs. This became important following the huge number of SEO agencies carrying out various blackhat methods to gain online presence. This remains the ‘very’ reason why there are the algorithm updates from Google.
Having a far-reaching social following and loyalty can go a long way to help you build some huge base of very committed and dedicated brand advocates and fans, who find great pleasure and satisfaction in sharing and discussing all your original content once they are posted. These fans help you generate some very important sample signals for your content.
The most important thing to always have at the back of your mind whenever you are creating content is to make sure your content is worth discussing and sharing, as it goes a long way to generate useful SEO backlinking for your site.
Ensuring the quality and originality of all content will certainly give your fans and followers something serious to talk about all the time. For your content to make the needed impact in 2014, it must be very unique and original, deliver very useful information in a very stylish manner, utilize all available apps for creating very attractive and visually alluring content, and always leaves your followers and loyal fans asking for more. Like this, you cannot just go wrong!
Techniques for increasing your social signals in 2014
Always remember the fact that social media is more or less community-based. This implies that for you to maximize your social media capital, you must always be social and play very active roles in all your social networks.
No one has ever won social influence overnight, it is a feat you achieve over time after you might have proven your depth of industry insight, fostered the trust of all industry players and gained credibility.
For you to make the best of the social side of SEO in 2014, you must always ensure that your social media activities go beyond you and your brand.
To avoid a situation whereby you appear very promotional and interested in nothing else but sales, you must endeavor to share content created by other industry giants so long as such content are original and informative. Sharing your content all the time will make it look like you lack authentic engagement.
Using Google+ and Google Authorship
If you are really interested in driving the success of your online marketing in the right direction and getting the best SEO rankings from search engines, you cannot afford to ignore these great tools from Google.
You really need to get your Google Authorship running as soon as possible. Inbound marketing and SEO trends in 2014 have been really shaken up by Google AuthorRank.
The main idea behind AuthorRank is that the ranking of search results are greatly affected by the influence of content creators. As content creators who wish to make the best of the social side of SEO in 2014, you must build a very robust and attractive Google+ profile.
In your profile, make sure the main content of your topics are showcased in your introduction.
Never forget Google+ engagement-make sure you are always active on social media; sharing as much valuable content as possible. This will help you build healthy relationships with major industry influencers to enable you increase your credibility and social capital on Google+.
Do some on other leading social media like LinkedIn which are known to be used by professionals in your industry as well as other industries. So for you to drive the type of traffic you have always dreamt of to your site, it is always important to create a very engaging and informative Fan Page on Facebook, a page on Google+, a profile on twitter and all other such social media platforms, and ensure you post useful content as often as possible.
Article by: Greg Szalas
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