Tag Archives: Tony Messer

Tony Messer and Pilar Wahlberg’s ‘Lazy Website Syndrome’ enables users to understand and implement quick and working strategies by following the steps mentioned within. The book has an easy to follow structure, which provides very practical examples of the ‘Three Stages of the Internet’, describing practices to website owners (and SEO experts) and giving a good starting point in the website improvement process. ‘Lazy Website Syndrome’ Pinpoints some of the harmful behaviour caused by not following actual trends that some users tend to find themselves implementing. As sad as this is for some, the book provides very useful ‘categories questionnaire’ which helps website owners understand their weak online position. According to the authors, this might be because some of them stopped at the ‘medieval stage’ of the Internet. Extremely fundamental issue addressed by the authors that takes up a subject of purpose for our website. In my opinion, the three steps described in the first chapter can make a huge impact on sales conversion. The Authors give us the impression that they really knows the subject they’re talking about, therefore, giving the reader more belief in their capabilities. What appealed to me most was the emphasis on feedback from users/customers and the idea of offering free, relevant information on a website in return for their contact details. This logically builds ‘relationship’ that will definitely bring more visitors, which could be converted into buying customers. What is surprising for most readers (website owners in particular), is the idea of  creating an ‘automated process’ for some important information or products feed without any hassle. I truly admire the message this book tries to convey about missed opportunities the internet has to offer and the benefits of understanding this sooner rather than later. What’s more, the authors give the reader good news in terms of advising on how to fix their ‘lazy website syndrome’ quick and in an inexpensive way. There is one point in the book where the reader is asked to calculate their page competition by doing some math on page ranking. No matter how useful it can be, most ‘casuals’ (in other words not related to SEO) are not going benefit from this as it can be time consuming and does not provide the full picture if not combined with some pre-existing knowledge of what to do with it after. This step could be, in my opinion, mentioned a bit later in the book. However, the authors offer help even if you are just a ‘casual’. They seems to be prepared for any occasion. Either there is an explanation below, or they suggest  you check out their website for some tips and information. Good lads! Action plans are also good anchor points in the book. I really appreciate that someone has put some effort in and gives readers a solution already on a plate. It is certainly the perfect the microwave meal! Another not very appealing thing that I found is quite constant in the book is the ‘suggestion’ to use authors services in particular parts of the book. It is understandable to explain and to point to some resources if something is not clear, but recommending their own is a bit too much for me. Sorry for that. Although, there are definitely more good sides to this book than negatives. Lets just take another example about recommended tools that allows website owners to track what they’ve learnt and implemented so far. Also Jargon buster is a good one and gives less tech savvy users less head scratching. As I read through, Dave’s example became a bit frustrating. However, I didn’t mind the real life examples, but my personal preference would rather be recommendations than ‘Dave’ here, ‘Dave’ there. Many website owners should, as authors, recommend the use of directories, and DMOZ in particular, with caution. There can be many traps though, and inexperienced reader can have real trouble differentiating between quality and utterly rubbish ones. ‘Easy Win’ wouldn’t be my choice for directories over ‘risky gamble’ in some cases. Article marketing is a great tool for improving a company’s visibility if used properly, and that’s where this book delivers again. It helps to understand good practices that will lead readers to avoid making silly mistakes themselves in the future. I also appreciated the authors’ determination while explaining guest blogging. This tool gets misunderstood by many and I mean many people. In which case the guidelines mentioned in the book should be taken seriously because those who don’t are likely to hit a dead-end or at least into troubles. Unlinke many expert in this field, Messer and Wahlberg take a difficult approach to introducing networking groups. This underestimated way of building new connections with other businesses and building relationships with them has many good, and bad, possible outcomes. I’m sure that the advice the readers get here is invaluable and will benefit them in the future. As for me, like many others, motivation and persistence might not be the strongest thing. If you put yourself into that category, you’ll find help in this book too. The authors take great effort in making sure that everything they try to explain is achievable and realistic.  Summary: Book goes with the flow of Good SEO practices and the authors seem to achieve their aim; leading mostly inexperienced readers into attaining better ranks on search engines. As a I’m sure readers will be pleased with their advice too. Things like questionnaires, ‘Action Plans’ and other tips are particularly helpful due to real life examples that anyone can actually follow. The book also boosts your self-confidence in order to help you overcome initial difficulties. One of the things which, in my opinion, was too constant and repetitive was sending the reader to their website or recommending their services. But, to be honest, I’m not an amateur in some of the fields’ the book covers. If you are, then please disregard this opinion as you might find more useful than I did in strengthening what you’ve learnt so far. However, some readers might appreciate ‘Dave’s example’ more than I did, where the made up ‘SEO expert’ struggled with improving his company’s website visibility and ranks in search engines due to his old habits. Nevertheless, this book presents high quality information in easy to understand steps to follow. This is extremely important for business owners who, in many cases, have both limited time and experience. By reading this book, you can learn to make improvements to your website yourself and will have some basic knowledge when it comes to taking over control of your SEO department. If you thought, while reading this review, “Oh, that’s me!”, then you should get yourself a copy of reviewed here book ‘Lazy Website Syndrome’ as soon as possible in order to get to the surface of the world of success.   Related posts: Why a business needs a mobile friendly website?

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