The battle all started with infographics which are visual graphic presentations of complex data and information or knowledge that are explained through images. It utilizes graphics to improve grasp of information for individuals by presenting trends and patterns.
However, infographics have become outdated as days progress because the means of visualizing information, data, or knowledge due to recent improvements in technology saw new models of data graphics which are more attractive, easier to comprehend, and more presentation friendly.
These new breed of data graphics are more interactive; thus, pushing further infographics as data visualization method.
The Many Uses of Infographics
Years before, infographics enjoyed tremendous popularity due to its many uses and benefits like ideal for visualizing a huge amount of information, clarifying complex ideas and information, and engaging readers excellently.
Infographics were used before as:
The Drawbacks of Infographics
It is a good data visualization tool but it does not mean that it has no disadvantages. Some of the shortcomings are:
While it serves many purposes, infographics are being challenged with more visually attractive and interactive data visualization tool such as webgraphics.
What is Webgraphics?
These are basically infographics also but with a difference. Webgraphics let the users or viewers interact with it and include elements like clickable links and animation which makes viewers and users more engaged with this latest type of infographics. The huge difference is that webgraphics is embedded in the web.
One of the reasons why webgraphics are getting popular is that it helps with search engine optimization. They serve many different purposes which all helps attract traffic to websites.
Benefits of Webgraphics
One of the most interesting benefits of this data visualization tool is that it can be updated in real time. This is great if your site is embedded with statistical details and frequent updates occur from time to time. You can also rely on web graphics if your content revolves around trends and you need to link them with other relevant contents over the web. Unlike infographics, this method of visual presentation is not static; thus, it has the potential to make users react, respond, and enhance the level of user engagement in your website.
Disadvantages of Webgraphics
One of the most glaring flaws of webgraphics is that it is not social media network friendly. Infographics can be coded as image; thus, it cannot be easily posted and shared across many different social media networks. Thus, many webgraphics in social media networks are just links and are viewed outside of the page.
Another major issue with webgraphics is that these are usually created using Adobe Flash Player which is not compatible with several mobile phones and devices.
In addition, too much embedding of web graphics will harm your search engine optimization efforts as search spiders might avoid them while crawling.
Yes, videos and high quality images might help engage users; however, these are also the very reasons why page browsing becomes slower.
Which is More Appealing Webgraphics and Infographics?
It is quite difficult to pinpoint which one is better. As noted in the above ideas, each type of data visualization tool has its own merits and demerits. It is for the website owners or the user to decide which one to use depending on the purpose and kind of visual presentation that needs to be emphasized.
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