Every Internet marketer knows that MailChimp is on top as an email marketing service or software. Millions of people use this service to send more than half a billion emails all year round.
Initially, marketers can use the software for free and can send thousands of emails for more than a thousand users. Some of the best reasons why MailChimp is used are; to send professional and high quality email to your target customers or audience, analyze as well as measure the results, and to develop an email listing. Email is one of the most cost effective means of communicating to customers and even prospects.
What MailChimp and Other Similar Software or Service Can Do To Your Business
This kind of service will help you send top-notch, very attractive HTML and plain emails to your listing that utilizes pro-forma templates which you can personalize to suit your business branding as well as design and style preferences.
With the help of embedded drag and drop features, you can create very interesting email as if it is done by a professional. One can customize the emails such auto–inclusion of names in the body of the emails and inserting variable information such as product or an event.
Most importantly, MailChimp lets you see who opened your targeted emails and the links that these users or customers clicked on. With this, you will be able to determine which part of your email marketing works and which ones are not working.
In terms of building an email list, here’s what it can do. The software will let you create sign-up forms and have people subscribe to your own mailing list.
It can create multiple forms and mailing lists. With that, you can sign up customers in many different mail listings catering to different products, services, and interests. It also has an Auto response mechanism where people who signed up will receive follow up emails.
Why Look For Alternatives?
MailChimp has inherent issues such as expensive to maintain and there are more affordable alternatives that offer similar features and services as well. In some cases, some users find terms and conditions of use of MailChimp quite rigid; thus, they are suspended not just once but many times.
Other marketers want redundant campaigns; hence, they are looking for an email service which also provides SMS service which MailChimp doesn’t have.
What are the Best Alternatives Then?
When confronted with issues like those, here are some excellent alternative solutions:
These are the best alternatives to MailChimp. Of course, the list is subject to individual opinions. However, the above alternatives are some of the most popular and widely used MailChimp alternatives email marketers are familiar with.
Remember that they key on choosing which email service to use boils down to identifying your customers, objectives, frequency of emails, type of emails to send, and the features you need.
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