We all know SEO and the tedious efforts we go through to integrate the right keywords into our pages just to get our page get more traffic. Small businesses, especially, know this endeavor all too well. However, the main thing is that we are all running after Google. While yes, Google is the main search engine, there’s a drawback here for being TOO popular.

What has happened now is that Google’s “first page results” and “top results” are always the sites with the highest traffic already. This means that no matter how hard you try, how many keywords you use, Google is just not taking keywords into concern. It is looking to provide the most popular content. So where do you go from here? Simple- you Yelp for help!

To say Yelp is underrated would be an understatement. So many people overlook its significance, they are actually missing opportunities. Yelp is an open door for small businesses and if you work at it just right, you can get the same popularity and traffic like Google’s first result…only through Yelp.

The thing to understand here is that Yelp is not a search engine – but Yelp is the site that comes up on search engines like Google because it’s popular. That makes your chances double of gaining traffic if your profile is set up right. While there is no comparison of Yelp to Google because they are not similar sites, for small businesses looking to get SEO-type attention, Yelp is the better option.

Get Started with Yelp

If you have a Yelp profile already, even if it is abandoned, great! If you don’t, the first thing is set up a profile, get permission from Yelp, and unlock your profile. The next step is adding the content on the site – optimized content. Here are some tips to follow when adding content:

• Add as much content as possible; fill out all slots
• Provide information about your company
• Put in accurate information such as timings, address, etc.
• Add relevant images
• DO fill in the “From the Business” section.

Reviews = Attention Like the First Result on Google

Now comes the part where you get attention. You have optimized your profile and as long as you have done everything properly, your profile will convert greatly. Reviews are your best friend on your profile, they matter and they increase your popularity. Thankfully, getting reviews on Yelp is not that hard, and there are a few steps you can ensure you get positive reviews:

• Ask family and friends
• Interact with your customers,
• Request them to share your Yelp page
• Email links to loyal customers

Share Your Yelp Profile

Social media is a great way to get traffic on your Yelp page and you can easily share your Yelp page on Facebook, Twitter, Instagram, etc. It is a great way to get traffic.

In conclusion, don’t keep depending upon Google that is not likely to make use of your keywords – turn to better a better alternative: Yelp! It works, is dependable, and holds a lot of potential for you.

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